http://www.isnare.com/?s=author&a=Mat+Kelly Marketing Mat Kelly Sun, 03 Jul 2011 00:00:00 -0700 http://www.isnare.com/?aid=526065&ca=Marketing A trade show is generally industry specific and set up by companies or organizations in order to promote their products and services, reach new customers and generate new sales. They also give visitors the opportunity to find out about the products and services on display. They can be private (by in... Marketing Mat Kelly Sun, 03 Jul 2011 00:00:00 -0700 http://www.isnare.com/?aid=526067&ca=Marketing Many companies plan and execute trade show strategies with little or no forethought.  Many make common mistakes and don’t know they are even doing it. Two things have to be remembered: ·How much money do you expect you should spend at a trade show?  ·What do you expect should happen as a result of s... Business Management Mat Kelly Mon, 17 May 2010 00:00:00 -0700 http://www.isnare.com/?aid=523621&ca=Business+Management Trade show exhibitions represent a significant investment in terms of capital, operating costs and your time and effort. All of this investment is worth it when you consider the enormous amount of business which is conducted at and because of trade show exhibitions. Nevertheless, as a business you a... Marketing Mat Kelly Mon, 17 May 2010 00:00:00 -0700 http://www.isnare.com/?aid=523624&ca=Marketing Getting closer to customers is something businesses strive to do every day, and now you can do just that with Point of Purchase Displays and Portable Work Stations. Both of these tools have their uses but though their function differs slightly, they share the same characteristics – they are cost eff... Business Mat Kelly Fri, 08 Jan 2010 00:00:00 -0800 http://www.isnare.com/?aid=468154&ca=Business One of the most deadly, trade show sins in my book is to not follow up on your leads and contacts after the trade show event. It is all too easy to take the load off after being on your feet for a few days at a trade show – the event is exciting but tiring, all the prior preparation that went into i... Business Mat Kelly Fri, 08 Jan 2010 00:00:00 -0800 http://www.isnare.com/?aid=468155&ca=Business What do you do when you pack up and quit a trade show venue but you’ve had a dismal time? Cast black looks at the managers of the event? Blame the economy for being so bad? Criticize the marketing collateral you had to work with? What about blaming yourself? If you have a bad trade show there is no-... Marketing Mat Kelly Fri, 04 Dec 2009 00:00:00 -0800 http://www.isnare.com/?aid=449107&ca=Marketing Your trade show displays are a major determining factor as to whether you will have a successful trade show exhibit or not. You need to use high quality displays that will attract visitors to your exhibit. You want to make sure that your trade show display not only attracts visitors it should make t... Marketing Mat Kelly Fri, 04 Dec 2009 00:00:00 -0800 http://www.isnare.com/?aid=449108&ca=Marketing At a trade show you have only about 3 seconds to catch an attendee’s attention as they pass by your exhibit. You have to have your message displayed clearing and effectively. If you have effective graphics that catch the consumer’s attention you will have a successful exhibit. Your graphic display s... Marketing Mat Kelly Thu, 30 Apr 2009 00:00:00 -0700 http://www.isnare.com/?aid=375156&ca=Marketing Times are hard, and more and more exhibitors are having to cut back at trade shows or simply not go because of the costs involved with attending. However, there is an alternative to cutting back or not attending a trade show for exhibitors that realize that the best way for them to succeed in these... Business Mat Kelly Sat, 12 Jul 2008 00:00:00 -0700 http://www.isnare.com/?aid=271965&ca=Business The rationale behind hiring a trade show model is simple – nail the first impression by leveraging the old advertising maxim of sex selling. And for years the trade show model was a staple, pulling show-going crowds towards booths and hopefully towards products. Recently, though, trade show models,...