http://www.isnare.com/?s=author&a=Melissa+Anthony Business Melissa Anthony Wed, 15 Oct 2008 00:00:00 +0800 http://www.isnare.com/?aid=306424&ca=Business Public relations can be defined as the practice of managing the information exchanged between an organization and those who are interested in – or potentially affected by – that organization. Effective public relations can be carried out by an organization’s own internal PR team, or it can be entrus... Business Management Melissa Anthony Wed, 27 Aug 2008 00:00:00 +0800 http://www.isnare.com/?aid=288457&ca=Business+Management Law firms that lack a sound public relations strategy are missing valuable opportunities to represent clients who are enmeshed in the most important and impactful legal issues of the day. To secure such clients effectively, smart law firms know how to engage and leverage the media effectively. The m... Business Melissa Anthony Mon, 30 Jun 2008 00:00:00 +0800 http://www.isnare.com/?aid=268182&ca=Business Facing a high-profile crisis could have serious ramifications for your company for years to come. When a crisis situation arises, you will need to act right away to put your crisis management plan into full swing. Form a response team in advance of such a potential future situation and conduct the p...