http://www.isnare.com/?s=author&a=Michael+Kaselnak Business Management Michael Kaselnak Tue, 29 Apr 2008 00:00:00 +0800 http://www.isnare.com/?aid=153823&ca=Business+Management If you are playing tennis, basketball or golf for fun, you probably want someone as good if not a little better than you to make it fun. If they are way better or way worse than you the game is not nearly as fun. However, if you are playing for money, your mindset changes. If you have a Benjamin rid... Marketing Michael Kaselnak Wed, 09 Apr 2008 00:00:00 +0800 http://www.isnare.com/?aid=128556&ca=Marketing A friend of mine that owns three restaurants simply sat down and handwrote a post card to his customer list inviting them to join his rewards program and he had a 20% sign up off that mailing. During the previous 6 months, he distributed two other post card mailings, without the handwritten message,...