http://www.isnare.com/?s=author&a=Michael+Port Marketing Michael Port Sat, 14 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=28545&ca=Marketing An effective sales cycle is based on building a relationship of trust with your potential clients. I'm sure you've heard it said before, but it's worth repeating, "People buy from those they like and trust." It is truly as simple as that. Trust is critical. Especially for the service professional an... Marketing Michael Port Fri, 13 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=27464&ca=Marketing Networking, Ugh! Much like the thought of marketing and sales, the thought of networking may make you cringe. For most solo-pros, service professionals, and small business owners, they hear the word networking and it brings to mind the old business standard of promotional networking at 'meet and gre... Marketing Michael Port Fri, 13 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=27465&ca=Marketing Imagine this, you open your email first thing in the morning and you see fifteen new orders; one from Switzerland, one from Australia, one from India, and a dozen from all over the United States. All for the product you just recently made available on the Web. It’s 7 a.m., you’re still sipping your...