http://www.isnare.com/?s=author&a=Michel+Neray Business Michel Neray Sun, 16 Mar 2008 00:00:00 +0800 http://www.isnare.com/?aid=209491&ca=Business Or, what my bread machine taught me about creating a compelling framework for books, articles, speeches, methodologies and other forms of your intellectual property. The 7 Habits of Highly Effective People. Six Thinking Hats. The Five Love Languages. The 12 Bad Habits That Hold Good People Back. The... Marketing Michel Neray Sat, 22 Apr 2006 00:00:00 +0800 http://www.isnare.com/?aid=48048&ca=Marketing Ditch your elevator pitch. Zap your infomercial. And whatever you do, keep your carefully worded, painstakingly developed, positioning statement to yourself. They may make you sound clever, but your elevator pitch, infomercial or positioning statement don’t exactly make for good conversations. Which... Marketing Michel Neray Sat, 14 Jan 2006 00:00:00 +0800 http://www.isnare.com/?aid=28016&ca=Marketing Picture this. You’re out having a coffee with a friend. An acquaintance of your friend happens to walk in and sits down for a few minutes to chat. After you finish talking about the weather and last night’s sports scores, the inevitable question comes up: “So, what do you do?” You’ve got 60 seconds.... Marketing Michel Neray Fri, 13 Jan 2006 00:00:00 +0800 http://www.isnare.com/?aid=27432&ca=Marketing Networking puts you in front of several people who you can meet in a casual environment and talk about what you do. If you hit on someone who needs what you have, bingo! You've got a chance to get a new client. That's the theory, anyway. The fact is that while most people see the value of networking...