http://www.isnare.com/?s=author&a=Mike+Pavlish Marketing Mike Pavlish Sun, 18 Jun 2006 00:00:00 -0700 http://www.isnare.com/?aid=60939&ca=Marketing You can use this copywriting checklist when you are copywriting - or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from your copywriting. Before writing: 1. Study the company and the p... Internet Mike Pavlish Sun, 18 Jun 2006 00:00:00 -0700 http://www.isnare.com/?aid=60957&ca=Internet It’s a fact that one website will pull many times the leads or sales as a competing website. What causes this large variance in results? It’s the copywriting on the website. Here’s what we’ve learned works best from actual results and testing on dozens of websites we’ve done the copywriting for. 1.... Marketing Mike Pavlish Sun, 12 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=39769&ca=Marketing Successful website copywriting is very different than traditional copywriting. Based on what actually works best --and does not work-- from writing dozens of websites for our clients, here are our Top 10 website copywriting secrets. If you apply them, your website will be a major marketing success f...