http://www.isnare.com/?s=author&a=Mitch+Vigeveno Business Management Mitch Vigeveno Wed, 12 Jul 2006 00:00:00 -0700 http://www.isnare.com/?aid=57341&ca=Business+Management Positioning is not a new concept. It was discussed in great detail by Al Ries and Jack Trout in their widely acclaimed book, Positioning. According to these two ad execs, the only way to make yourself stand out is by being selective, concentrating on narrow target markets, and practicing segmentatio... Business Management Mitch Vigeveno Sat, 17 Jun 2006 00:00:00 -0700 http://www.isnare.com/?aid=56427&ca=Business+Management Changes, changes, changes. You can’t pick up a Wall Street Journal on a given day without finding that one company has been bought by another. Most of the time you can’t pick up one of the trade magazines in our business without finding that an independent broker-dealer has been bought by another in...