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<title>Articles Written by Mono Ghose From Isnare.com</title>
<link>http://www.isnare.com/?s=author&amp;a=Mono+Ghose</link>
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<title>Direct Response Vs. Branding</title>
<category>Marketing</category>
<author>Mono Ghose</author>
<pubDate>Sun, 22 Apr 2007 00:00:00 +0800</pubDate>
<link>http://www.isnare.com/?aid=75222&amp;ca=Marketing</link>
<description>One night stand …or…dynamic, long lasting and loving relationship?Which would you choose?Ok one night stand sounds like fun…but it’s a quick fix and does not really match up to the latter. At least I hope not.Above is a simple analogy to get your attention, something your advertising should be do...</description>
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