http://www.isnare.com/?s=author&a=Nancy+Wurtzel Marketing Nancy Wurtzel Thu, 25 Dec 2008 00:00:00 +0800 http://www.isnare.com/?aid=331241&ca=Marketing More and more consumers are gravitating to products that are personalized or can be customized for their individual tastes. They love the feeling that they are buying something unique that allows them to stand out in the crowd. The consumer research trend company, Trend Watching, has written about t... Marketing Nancy Wurtzel Thu, 25 Dec 2008 00:00:00 +0800 http://www.isnare.com/?aid=331251&ca=Marketing Recently, I came across a box of old work files. I was about to toss the entire carton into the recycling bin, but something made me crack open the dusty top for a closer look. Inside, I found some old folders and papers, but there were other items too. Wrapped in yellowed newspaper was a coffee mug...