http://www.isnare.com/?s=author&a=Neetin+Mainro Marketing Neetin Mainro Mon, 17 Aug 2009 00:00:00 -0700 http://www.isnare.com/?aid=291059&ca=Marketing Do you buy ugly books? Probably not. Book covers sell books. Ask any bookstore manager. Ask any successful Web site that sells books. "Don't judge a book by its cover." We've all heard this saying before but the truth is, we all do it anyway. First impressions greatly influence how we judge people...