http://www.isnare.com/?s=author&a=Otilia+Otlacan Marketing Otilia Otlacan Sun, 09 Apr 2006 00:00:00 +0800 http://www.isnare.com/?aid=45646&ca=Marketing Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop longterm relationships with their customers, in an attempt to create such competitive advantage. Knowing your customers is crucial, and it is quite a different th... Marketing Otilia Otlacan Thu, 30 Mar 2006 00:00:00 +0800 http://www.isnare.com/?aid=43544&ca=Marketing Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in understanding Marketing practices and theories? 1.... Marketing Otilia Otlacan Wed, 29 Mar 2006 00:00:00 +0800 http://www.isnare.com/?aid=43385&ca=Marketing One of the main advantages of advanced internet technologies is the possibility of hour targeting for ads served to web sites. Exactly how such targeting is done, that is a tech issue far beyond our e-Marketing topic. What is important to us, e-Marketers, is to be aware of this facility web servers... Internet Otilia Otlacan Sat, 04 Mar 2006 00:00:00 +0800 http://www.isnare.com/?aid=38021&ca=Internet Yahoo Search Marketing (searchmarketing.yahoo.com) has recently announced its advertisers of a new policy to be implemented as of March 1st 2006, concerning the use of trademarks within their products and services *. Under the new policy, no reference to a trademark can be made (except for ads place... Internet Otilia Otlacan Sat, 25 Feb 2006 00:00:00 +0800 http://www.isnare.com/?aid=36765&ca=Internet With much enthusiasm and equally much concern, there are clear signs that a new Google PageRank update is happening right now as we speak. Most of you, web site owners, publishers and SEO consultants, are probably dreading these updates just as much as I do: after a period of working hard into acqui... Internet Otilia Otlacan Tue, 29 Nov 2005 00:00:00 +0800 http://www.isnare.com/?aid=21444&ca=Internet Why Directories Are Important Directories should play a major role in your SEO efforts, well, at least the big and important ones, for the following reasons: - Listings within major directories provide "context" to search engines. For example, if your web site is listed in the Open Directory Project... Internet Otilia Otlacan Tue, 29 Nov 2005 00:00:00 +0800 http://www.isnare.com/?aid=21450&ca=Internet Tough question, "What is SEO?". As with pretty much all internet-related terms, concepts and notions, that of "SEO" does not have a unique definition and it is a blurry concept in most people's mind. Still, what is SEO? Since there is no ultimate, fully comprehensible definition for "SEO", the only... Marketing Otilia Otlacan Tue, 18 Oct 2005 00:00:00 +0800 http://www.isnare.com/?aid=15554&ca=Marketing Market segmentation is widely defined as being a complex process consisting in two main phases: - identification of broad, large markets - segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly. Everyone within the Marketing world... Marketing Otilia Otlacan Mon, 05 Sep 2005 00:00:00 +0800 http://www.isnare.com/?aid=10100&ca=Marketing Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development. The theories concerning eMarketing have not been unified yet, due to a large diversity in specialists' opinions. Still, one of the asp... Marketing Otilia Otlacan Mon, 29 Aug 2005 00:00:00 +0800 http://www.isnare.com/?aid=9430&ca=Marketing The first question an entrepreneur should ask himself when contemplating whether to extend his product range is "why would I do that?" A good share of the entrepreneurs I know have a tendency to extend their product range in a very curious, oportunistic way. Whenever the market has more opportunitie...