http://www.isnare.com/?s=author&a=P.+Headrick Marketing P. Headrick Mon, 16 Apr 2007 00:00:00 -0700 http://www.isnare.com/?aid=142593&ca=Marketing Social media strategies continue to prove their relevance in today’s Internet age, and as a result, the traditional online newsroom – a set of static Web pages that support one-way delivery of information that is protected by passwords and made available only to the likes of “official” journalists a... Marketing P. Headrick Mon, 16 Apr 2007 00:00:00 -0700 http://www.isnare.com/?aid=142603&ca=Marketing As the prevalence of social media continues to rise, its use in a business environment is becoming just as important as its use in personal settings. Organizations of all types and sizes are recognizing the ways in which social media can help them better understand, respond to, and attract the att... Marketing P. Headrick Wed, 21 Feb 2007 00:00:00 -0800 http://www.isnare.com/?aid=127499&ca=Marketing As the communication landscape changes and new, cutting edge ways of consuming information emerge, PR agencies and corporate public relations teams around the world must re-think the way they format news and deliver it to their target audience. The social media press release has radically altered th... Marketing P. Headrick Thu, 15 Feb 2007 00:00:00 -0800 http://www.isnare.com/?aid=125536&ca=Marketing Identifying and influencing a target audience’s perception of clients and their brands has always been a top priority for high-tech public relations professionals. In the past, a PR agency simply had to track coverage in a handful of major magazines and trade journals to gauge their client’s reputat... Marketing P. Headrick Thu, 15 Feb 2007 00:00:00 -0800 http://www.isnare.com/?aid=125866&ca=Marketing The world of high-tech public relations is experiencing a major shift. While the primary objective – to communicate and share information – remains the same, the techniques used to accomplish this goal are changing. Old-school channels such as press releases, white papers, and media pitches are ma...