http://www.isnare.com/?s=author&a=Patrick+Riley Internet Patrick Riley Sat, 27 May 2006 00:00:00 +0800 http://www.isnare.com/?aid=50508&ca=Internet Know what words your customers will use when searching. You might know what your customers search for. If not, find out. Is it a description of "pants" or "jeans?" One may be searched more often than the other, but why not target both? How about "executive gifts?" Maybe "desk accessories" will broad...