http://www.isnare.com/?s=author&a=Patrick+Schwerdtfeger Business Patrick Schwerdtfeger Sat, 12 May 2012 00:00:00 -0700 http://www.isnare.com/?aid=873683&ca=Business Do people find you on Google? The vast majority of websites get very few visitors through search engines. Why? Because they might be on page 20 (or worse) for the keyword phrases being targeted. Most searchers never get past page one or two of the results. Just look at a basic example. As of thi... Business Patrick Schwerdtfeger Sat, 12 May 2012 00:00:00 -0700 http://www.isnare.com/?aid=873687&ca=Business How many inbound links do you have? Chapter 27 started discussing the three primary factors the search engines look for when ranking different websites. Here they are again. 1. The quantity of unique relevant content. 2. The newness or freshness of that content. 3. The link structure surrounding th... Business Patrick Schwerdtfeger Sat, 12 May 2012 00:00:00 -0700 http://www.isnare.com/?aid=873691&ca=Business How many homepages does your website have? The conventional wisdom is that your website has one homepage – not necessarily true. You can have multiple homepages. You can design dozens of pages that look like homepages but are actually buried somewhere on your website and are precision-optimized fo... Business Patrick Schwerdtfeger Sat, 12 May 2012 00:00:00 -0700 http://www.isnare.com/?aid=873695&ca=Business What SEO strategies have you missed? What mistakes have you made? How could you know? After all, you missed them. How can you possibly know what tactics you forgot about? The good news is there are plenty of diagnostic tools on the internet that can help you identify problems or missed opportuni... Business Patrick Schwerdtfeger Sat, 12 May 2012 00:00:00 -0700 http://www.isnare.com/?aid=873697&ca=Business Who's visiting your website? Any idea? This question lies at the heart of online success. You can only improve what you measure. But before we get into it, I need to explain something to you - something incredibly important. There are no secrets on the internet. Simple, but powerful. On the inte... Business Patrick Schwerdtfeger Sat, 12 May 2012 00:00:00 -0700 http://www.isnare.com/?aid=875402&ca=Business What tasks can you outsource? Outsourcing refers to the process of subcontracting work to a third-party. In his #1 New York Times, Wall Street Journal, and BusinessWeek bestseller, The 4-Hour Workweek, Tim Ferriss argues you can outsource a huge portion of the clutter currently monopolizing your dai... Business Patrick Schwerdtfeger Sat, 12 May 2012 00:00:00 -0700 http://www.isnare.com/?aid=876770&ca=Business Who are the top bloggers in your field? In Chapter 40, we discussed the opportunity of linking to other bloggers as a way of gaining exposure and building your link structure. Some people hate that idea because they see it as a direct endorsement of their biggest competitors. If you feel that way,... Business Patrick Schwerdtfeger Fri, 11 May 2012 00:00:00 -0700 http://www.isnare.com/?aid=869698&ca=Business Email List = Audience = Influence = Revenue We touched on email distribution lists back in Chapter 9. In that chapter, we identified three different types of email lists: 1. Your own list. 2. Joint Venture lists. 3. Email Distribution Lists. In this chapter, we’ll talk about how you can use your int... Business Patrick Schwerdtfeger Fri, 11 May 2012 00:00:00 -0700 http://www.isnare.com/?aid=872254&ca=Business Have you ever heard about the Motivating Sales Sequence? I haven't used that phrase so far in this book, but we used the concept right at the beginning. We used it when we discussed your elevator pitch in Chapter 6. The Motivating Sales Sequence is a basic sales process. It’s a way of telling some... Business Patrick Schwerdtfeger Fri, 11 May 2012 00:00:00 -0700 http://www.isnare.com/?aid=872261&ca=Business Build a killer website … for free! Yes, it’s true. These days, there are countless options for you to build your very own website all by yourself. And it doesn’t mean you have to settle for some amateur-looking site either. Let’s start with the heavy-weights. There are a variety of platforms that ar...