http://www.isnare.com/?s=author&a=Patsi+Krakoff%2C+Psy.+D. Marketing Patsi Krakoff, Psy. D. Mon, 20 Nov 2006 00:00:00 +0800 http://www.isnare.com/?aid=102723&ca=Marketing If you are like me and many other busy professionals, you subscribe to several ezines and newsletters. Then, when you open up your Inbox, you quickly scan the titles and subject lines, and hit the delete key. Very few ezines actually get opened up and read. Ezine open rates are around 25-40%, and th... Marketing Patsi Krakoff, Psy. D. Mon, 20 Nov 2006 00:00:00 +0800 http://www.isnare.com/?aid=102724&ca=Marketing Here are ten "new rules" that are shaping effective ezine content today. 1. Headlines are more crucial than ever. A cleverly crafted headline (or subject line for email) will determine whether or not your email gets opened and read. Headlines that can appeal to a reader's desires on an emotional lev... Marketing Patsi Krakoff, Psy. D. Fri, 27 Oct 2006 00:00:00 +0800 http://www.isnare.com/?aid=96360&ca=Marketing Recently I was contacted by a client who was frustrated that her marketing efforts were not producing results like she expected. In an attempt to address her concerns, I realized how many other professionals are in the same boat. What follows is an open letter to professionals everywhere who are str... Marketing Patsi Krakoff, Psy. D. Fri, 27 Oct 2006 00:00:00 +0800 http://www.isnare.com/?aid=96362&ca=Marketing Email marketing is far from dead, despite the fact it can be a challenge to build an opt-in list of email addresses. Even with the popularity and ease of publishing on blogs, an ezine should be a standard in your online marketing toolbox. Ezines are easy, accessible, inexpensive, instant, and intera... Marketing Patsi Krakoff, Psy. D. Fri, 29 Sep 2006 00:00:00 +0800 http://www.isnare.com/?aid=88456&ca=Marketing When is the last time you researched your area of expertise on the major search engines like Google or Technorati? This week I did a web search using key words and phrases people use when searching for information about ezine publishing. I was pleased that my blog CoachEzines.com came up first and s... Marketing Patsi Krakoff, Psy. D. Fri, 29 Sep 2006 00:00:00 +0800 http://www.isnare.com/?aid=88457&ca=Marketing In a previous article about how to be found on the Web, I told you about my experience typing in key words I thought potential clients would use when trying to solve a problem for which I had some answers. I wanted to know if they could find me by using the search engines, and I wanted to know who e... Marketing Patsi Krakoff, Psy. D. Tue, 05 Sep 2006 00:00:00 +0800 http://www.isnare.com/?aid=81526&ca=Marketing 1. Be identifiable: Make sure your name badge is easily viewable to others. This may mean attaching it up near your collar or face, so that people don't have to look down your body towards your navel to find it at the end of a lanyard. Make sure it doesn't twist and dangle there back-side out where... Marketing Patsi Krakoff, Psy. D. Mon, 04 Sep 2006 00:00:00 +0800 http://www.isnare.com/?aid=81519&ca=Marketing Learn How to Grow Your Ezine List and Publish an Ezine that Gets Results Are you among the thousands of professionals who have a newsletter that doesn't get results? ... Do you struggle to get your newsletter out to clients and prospects on time every month? Yes? Then maybe you are guilty of committ... Self Help Patsi Krakoff, Psy. D. Mon, 04 Sep 2006 00:00:00 +0800 http://www.isnare.com/?aid=81515&ca=Self+Help In his book "The Four Agreements," Don Miguel Ruiz distills the essence of Toltec wisdom into four principles for living a life of value: 1. Be impeccable with your word. 2. Don't take anything personally. 3. Don't make assumptions. 4. Always do your best. How elegantly simple! But simple wisdom isn... Leadership Patsi Krakoff, Psy. D. Mon, 19 Jun 2006 00:00:00 +0800 http://www.isnare.com/?aid=61210&ca=Leadership Almost everyone feels a bit nervous about delivering a presentation before a group. Some people would rather undergo a root canal than experience the anxiety of giving a speech. Follow some basic guidelines for preparation and delivery, and you can transform your nervousness into positive energy tha...