http://www.isnare.com/?s=author&a=Paul+Coupe Internet Paul Coupe Tue, 16 Sep 2008 00:00:00 +0800 http://www.isnare.com/?aid=160826&ca=Internet Search engine optimisation (SEO) has become big business due to the increased technical expertise required to properly carryout and deliver real measurable improvements. With constant movement of the goalposts it's testing for even the best SEOers to keep up to speed. There are however several basic... Internet Paul Coupe Fri, 12 Sep 2008 00:00:00 +0800 http://www.isnare.com/?aid=159065&ca=Internet Managing your pay per click advertising for best effect can be difficult. But failing to master at least the basics can be costly in more ways than one. Google provides a very easy to use keyword tool, which should be the first port of call. Spending a little time here can help you seek out the keyw... Internet Paul Coupe Thu, 11 Sep 2008 00:00:00 +0800 http://www.isnare.com/?aid=158159&ca=Internet If we ignore for a moment the critics who seek to torpedo anything that remotely resembles email, we'll see that email as a marketing tool still receives great favour with big businesses. Book a flight with any of the well know operators and a useful flow of email usually ensues, keeping us informed... Home Management Paul Coupe Fri, 30 May 2008 00:00:00 +0800 http://www.isnare.com/?aid=232709&ca=Home+Management When it comes to joining pipes there are several options for the DIYer ranging from screw together plastic, compression and soldered joints. These options have their good and bad points and are all employed by professionals depending on particular circumstances and requirements of any one job. An op... Marketing Paul Coupe Tue, 26 Feb 2008 00:00:00 +0800 http://www.isnare.com/?aid=144901&ca=Marketing There can be little doubt that email campaigns have swiftly become the marketing managers best friend. The apparent cost effectiveness and speed of preparation has been difficult to resist. No longer does regular contact with customers require enormous lead-times, printing and postage costs. From co... Internet Paul Coupe Thu, 07 Feb 2008 00:00:00 +0800 http://www.isnare.com/?aid=149883&ca=Internet Second guessing Google's algorithm has become the all-consuming issue for SEO (search engine optimisation) professionals. For those that effectively crack the code it's not far from being today's Internet Holy Grail. Through a gradual process of deduction gained from the trail and error efforts of m...