http://www.isnare.com/?s=author&a=Paul+Marshall Marketing Paul Marshall Fri, 14 May 2010 00:00:00 -0700 http://www.isnare.com/?aid=520948&ca=Marketing Frankly, the biggest search engine optimization mistake you can make is not doing any SEO at all. It's amazing how many people believe "if you build it, they will come." Marketing coaching makes one thing clear. Just putting a site up on the Internet won't get you the traffic you want or need. By th... Marketing Paul Marshall Thu, 13 May 2010 00:00:00 -0700 http://www.isnare.com/?aid=520945&ca=Marketing Websites with more content rank better with the search engines. Any online marketing consultant will emphasize, however, that "more" isn't enough. For successful SEO, your site needs a steady stream of fresh, relevant content. Above all, know your audience. Understand what your readers want and give... Marketing Paul Marshall Thu, 13 May 2010 00:00:00 -0700 http://www.isnare.com/?aid=520951&ca=Marketing You've just built your website and you want to show up on the search engines. You start reading about SEO and one of the first things that jumps out at you is something called "Google PageRank." You know about the big dog of the search engines, but what is PageRank and why is it important in what yo... Marketing Paul Marshall Sun, 21 Feb 2010 00:00:00 -0800 http://www.isnare.com/?aid=487514&ca=Marketing Thar’s gold in them thar hills,” was proclaimed around the world in 1849, when gold was discovered in the hills of northern California. More than 100,000 people descended upon California to find their own wealth in the hills and the streams of California. Fast-forward 150 years, and people are sayin... Marketing Paul Marshall Sun, 21 Feb 2010 00:00:00 -0800 http://www.isnare.com/?aid=487515&ca=Marketing You probably don't need to read the latest advice from the online marketing consultants to figure out the basic idea behind link building. Without links, your site won't develop authority. Without authority, it won't move up on the search engines. But even the most savvy online marketing consultant... Marketing Paul Marshall Sun, 10 Jan 2010 00:00:00 -0800 http://www.isnare.com/?aid=468278&ca=Marketing Do you really want your website on page one of Google for your chosen keyword phrase(s)? What do you want your online marketing campaign to accomplish for you? I asked a potential new SEO Coaching client last week this question. From my end of the phone call, it sounded as if he almost fell out of h... Marketing Paul Marshall Sun, 10 Jan 2010 00:00:00 -0800 http://www.isnare.com/?aid=468280&ca=Marketing So, you're new to article marketing and you're not sure where to start? You need to understand why you're writing and submitting articles for distribution. If you don't get the WHY, your plan won't work. ** Why Writing And Distributing Articles Works ** Articles work for 3 main reasons: 1. They can... Marketing Paul Marshall Tue, 21 Jul 2009 00:00:00 -0700 http://www.isnare.com/?aid=386793&ca=Marketing Yes, Santa Claus IS really dead. Sorry for the news. And you might want to keep the kids from looking over your shoulder here for the next few minutes. :-) As an Internet Marketing Coach, I hear all the time from new clients how they've wasted hundreds to thousands on Internet get-rich-quick schemes... Marketing Paul Marshall Wed, 15 Apr 2009 00:00:00 -0700 http://www.isnare.com/?aid=364588&ca=Marketing One of the newest and most talked about Internet marketing strategies these days is Landing Page Optimization. Your Landing Page Design can make or break your conversion rate. All the search engine optimization (SEO) Internet marketing and pay-per-click (PPC) advertising isn't going to create the sa... Marketing Paul Marshall Sun, 29 Mar 2009 00:00:00 -0700 http://www.isnare.com/?aid=362700&ca=Marketing Starting out it can all be so overwhelming. But it doesn't need to be. We have to get our products or services exactly right. Then we have to figure out how to explain them to others through our website. We understand the reasons people should buy what we are selling. But can we successfully explain...