http://www.isnare.com/?s=author&a=Paul+Mccord Marketing Paul Mccord Tue, 08 Jul 2008 00:00:00 +0800 http://www.isnare.com/?aid=213134&ca=Marketing We’ve all heard the advice: turn your clients into your mini ‘sales force’ by encouraging them to tell others about you and your business. Word of Mouth Marketing is touted as being the easiest and best marketing any salesperson, professional, or business can hope to get. Not only does it get your w... Marketing Paul Mccord Tue, 08 Jul 2008 00:00:00 +0800 http://www.isnare.com/?aid=213136&ca=Marketing Take a look at your business cards, your brochures, your filers, and your other marketing materials. What sticks out to you? What do you say when you introduce yourself to prospects? Are you marketing yourself or the company you for which you sell? Is the emphasis on you or the company? There is a t... Marketing Paul Mccord Wed, 05 Sep 2007 00:00:00 +0800 http://www.isnare.com/?aid=181456&ca=Marketing Like Angela Lansbury in “Murder, She Wrote,” I run into cases of murder everywhere I go. Unlike Lansbury who faced cunning villains who intentionally murdered, the cases I come across are unintentional, but with the same deadly results. Lansbury’s villains used guns, knives, and other assorted weapo... Marketing Paul Mccord Wed, 05 Sep 2007 00:00:00 +0800 http://www.isnare.com/?aid=181457&ca=Marketing If you work as an outside, commissioned salesperson, think about what your employer does: Your employer pays for: • virtually 100% of your training • virtually 100% of your marketing • your gas, your cell phone, your prospect and client lunches and coffee meetings Your employer is investing hundreds... Marketing Paul Mccord Wed, 05 Sep 2007 00:00:00 +0800 http://www.isnare.com/?aid=181458&ca=Marketing Virtually every salesperson with any experience what so ever proclaims him or herself to be an expert in their field. Their business card, their fliers, their door hangers (if they use them), their cold calling spiel, their brochures, and everything else they have tries to communicate this expert s... Marketing Paul Mccord Thu, 26 Apr 2007 00:00:00 +0800 http://www.isnare.com/?aid=146004&ca=Marketing Open any newspaper and you’ll find mention of thousands of companies and products. Most typically the same names are mentioned over and over—Sears, Old Navy, GM, Microsoft, Wal-Mart, and the list goes on. Many, if not most, of these stories relate some event or product these companies want to expose... Marketing Paul Mccord Tue, 24 Apr 2007 00:00:00 +0800 http://www.isnare.com/?aid=144642&ca=Marketing Are you one of the millions of small business owners and professionals who have attended networking events held by the chamber of commerce or a business organization and found the experience to be far less than what you had hoped? Attending networking events has proven to be frustrating and ultimate... Marketing Paul Mccord Mon, 23 Apr 2007 00:00:00 +0800 http://www.isnare.com/?aid=144644&ca=Marketing I recently received an interesting e-mail from a gentleman in the UK asking if marketing partnerships really work. He had approached a number of potential partners and many expressed interest in forming partnership, yet nothing got done. There seems to be quite a bit of interest right now in marketi... Marketing Paul Mccord Fri, 12 Jan 2007 00:00:00 +0800 http://www.isnare.com/?aid=116603&ca=Marketing Salespeople often overlook one of the most effective and quick ways to both establish themselves as experts in their field and generate a pipeline of quality prospects. Most salespeople who sell directly to consumers are all too familiar with cold-calling; purchasing leads; sending out mass direct m... Marketing Paul Mccord Fri, 12 Jan 2007 00:00:00 +0800 http://www.isnare.com/?aid=116605&ca=Marketing Virtually every advisor has been taught that generating referrals from clients and prospects are the way to success, but less than 15% of all advisors generate enough referrals to significantly impact their business. Most of the time, the problems advisors have generating referrals is due to the tra...