http://www.isnare.com/?s=author&a=Paul+Wolfe Marketing Paul Wolfe Fri, 25 Jul 2008 00:00:00 +0800 http://www.isnare.com/?aid=275348&ca=Marketing In that great hymn to the desperate and driven men who hustle real estate on the borderline of ethics, Glengarry Glen Ross, (it was both a play and a movie by David Mamet) there is a short mantra the men live by: Always be closing. While the lives of the salesmen are not exactly models for us to emu... Writing Paul Wolfe Fri, 25 Jul 2008 00:00:00 +0800 http://www.isnare.com/?aid=275353&ca=Writing Technology confuses as often as it clarifies. Take blogs. A bizarre word that only the Internet could have given birth to, blog is a shortening of the word Web log. Meaning it is a log, or diary, or personal commentary that happens to take place in a digital medium. But no matter where a piece of co... Writing Paul Wolfe Fri, 25 Jul 2008 00:00:00 +0800 http://www.isnare.com/?aid=275355&ca=Writing There’s a wonderful saying in theater: “If it’s not on the page, it’s not on the stage.” It means that no matter how great the acting and direction, it’s the idea at the core of the play that matters. In fact, all the crying and costumes and smoke and mirrors are just an embodiment of an idea that b... Marketing Paul Wolfe Fri, 25 Jul 2008 00:00:00 +0800 http://www.isnare.com/?aid=275357&ca=Marketing The famous Twentieth Century architect Mies van der Rohe made that oft-quoted and oft-misquoted pronouncement: God is in the details. He meant that great architecture doesn’t simply occur in the big, dramatic shapes of a building, in the sweeping roofs and in the beautiful planes of glass. It takes...