http://www.isnare.com/?s=author&a=Penny+Archer Internet Penny Archer Thu, 14 Jun 2007 00:00:00 +0800 http://www.isnare.com/?aid=84205&ca=Internet Yes, it’s back to the 80’s – the clean cut approach to websites and no, it’s not just another fad diet, it’s a complete change in lifestyle as they say on Dr Phil. But this time, it’s my website having a makeover! Those of you in the business of e-commerce, internet marketing or website building wil... Marketing Penny Archer Mon, 19 Dec 2005 00:00:00 +0800 http://www.isnare.com/?aid=24311&ca=Marketing In the past, the saying has always been “don’t underestimate the power of branding” but now the best advice seems to be “don’t underestimate the power of women!” Ignore it at your peril. If statistics out of the US are any guide for the rest of the world to follow, and in the past this has been the...