http://www.isnare.com/?s=author&a=Penny+Sansevieri Writing Penny Sansevieri Mon, 12 Oct 2009 00:00:00 +0800 http://www.isnare.com/?aid=340095&ca=Writing As we roll into 2009, I thought it might be a good idea to take a look at some trends for the New Year and ways you can turn these trends into profits for you. Increasingly, we find that with attention spans shrinking, trends seem to come and go a lot quicker. That's why it's imperative to know your... Marketing Penny Sansevieri Sun, 04 Oct 2009 00:00:00 +0800 http://www.isnare.com/?aid=330734&ca=Marketing As many of you know, the industry went through another big upheaval last week so we decided to spend some time talking to Bob Miller, President and Publisher of an innovative new imprint of HarperCollins called HarperStudio. To get more information on their publishing model or read their blog: The 2... Internet Penny Sansevieri Sat, 29 Aug 2009 00:00:00 +0800 http://www.isnare.com/?aid=347757&ca=Internet No matter how many new web 2.0 properties that pop-up like Twitter and the like, blogging still remains very popular. When I'm teaching a session and ask students in the class how many of them read blogs, often only a few hands go up. Want to know why? Because blogs are so pervasive that we often re... Writing Penny Sansevieri Tue, 16 Dec 2008 00:00:00 +0800 http://www.isnare.com/?aid=321462&ca=Writing Over the past several days I've fielded a number of calls from authors frustrated with their progress. "Nothing is happening," "Am I doing this right?" and "My book isn't selling" are some of the biggest complaints I hear when authors are marketing on their own. Especially now, when we feel the pres... Internet Penny Sansevieri Fri, 21 Nov 2008 00:00:00 +0800 http://www.isnare.com/?aid=316651&ca=Internet In as much as I've taught Internet marketing and publicity classes, the idea of marketing yourself online is still very confusing to a lot of people. Let's face it; our company has a department dedicated to this. Why? Because stuff changes all the time on the Internet; if we didn't have a dedicated... Writing Penny Sansevieri Fri, 14 Nov 2008 00:00:00 +0800 http://www.isnare.com/?aid=314301&ca=Writing Let's face it, regardless of the odds we authors still want to get into bookstores. But if you've been having a hard time with this, take heart. It's getting harder and harder to get into stores but not impossible. We're going to look at some of the possibilities here. First, it's important to under... Writing Penny Sansevieri Sat, 18 Oct 2008 00:00:00 +0800 http://www.isnare.com/?aid=306948&ca=Writing I get this question a lot: "Now that I've self-published I need to find an agent, how do I do that?" Well, it might seem to be a simple and easy transition. I mean you're already published so it shouldn't be that hard, right? Not so fast. There are a number of things you need to know before you run... Advice Penny Sansevieri Thu, 02 Oct 2008 00:00:00 +0800 http://www.isnare.com/?aid=302077&ca=Advice We talk a lot about speaking and not to plan a book signing, but rather a book event. However, many of you have been emailing to say "Speaker tips, please!" Here they are, just a few tips to turn any presentation from so-so to sensational! 1. Don't overwhelm your audience with too much stuff. When I... Writing Penny Sansevieri Mon, 15 Sep 2008 00:00:00 +0800 http://www.isnare.com/?aid=297196&ca=Writing In the years since I've been in publishing I can't even count on one hand how many myths I've heard or how many of them have been pushed on unknowing authors. Arming yourself with knowledge is always a good idea and my intention is to share what I've found to be the biggest myths in publishing. The... Internet Penny Sansevieri Tue, 19 Aug 2008 00:00:00 +0800 http://www.isnare.com/?aid=286152&ca=Internet If you have an email list or are thinking of starting one, congratulations! There's no quicker way to build your customer base than through an email list. But starting and growing one can be tricky. Here are five tips that should help you not only get subscribers, but keep them as well. 1) What's yo...