http://www.isnare.com/?s=author&a=Peter+Astley-Sparke Internet Peter Astley-Sparke Sun, 27 Apr 2008 00:00:00 +0800 http://www.isnare.com/?aid=247345&ca=Internet When you're new to AdWords, it's tempting to devote far too much time and energy in trying to craft that "killer" ad. But the truth is that writing ads is a science, not an art. Here are a few of the rules. 1) Never Fly Blind... In over five years developing AdWords campaigns, we've never seen a pro... Business Management Peter Astley-Sparke Wed, 30 May 2007 00:00:00 +0800 http://www.isnare.com/?aid=155256&ca=Business+Management Over the past few weeks, we've been reviewing last year's support cases and - without looking for it - have stumbled across a clear divide between our male and female customers. Our customer base is pretty evenly split (46% men, 42% women and the remainder companies). It's the old preoccupation, que...