http://www.isnare.com/?s=author&a=Peter+Kohar Writing Peter Kohar Wed, 26 Sep 2007 00:00:00 +0800 http://www.isnare.com/?aid=181394&ca=Writing Address every issue that could be a concern. Begin with a list of every reason why a prospect doesn’t buy. He may want it, need it, even crave it -- and be quite capable of paying your price. Yet still, he doesn’t buy. So you need to go deeper to discover all possible obstacles that may be preventin... Writing Peter Kohar Tue, 11 Sep 2007 00:00:00 +0800 http://www.isnare.com/?aid=182243&ca=Writing making similar claims, find a unique, underused advantage and base your headline on this particular point. Doing so gives you an authentic and original position in the minds of your consumers. Simplify life by offering a solution that’s both quick and easy to apply. With time being the most precio... Writing Peter Kohar Sun, 09 Sep 2007 00:00:00 +0800 http://www.isnare.com/?aid=182681&ca=Writing Anxious to get started writing your sales letter? Good. I strongly urge you to begin with a plan. With a simple plan or outline in place, you’ll be armed with all the essentials you need to create a powerful and persuasive piece. It doesn’t matter what your writing project is – book, report, or sale... Writing Peter Kohar Sun, 02 Sep 2007 00:00:00 +0800 http://www.isnare.com/?aid=181837&ca=Writing Keywords that cut to the heart of your prospect’s pleasure or pain zone are certain to capture the attention and interest of that specific group. Dynamite benefits, extra advantages and unique solutions all naturally draw attention and interest. To the prospect suffering from a seemingly incurable...