http://www.isnare.com/?s=author&a=Peter+Oakley Marketing Peter Oakley Thu, 22 Oct 2009 00:00:00 +0800 http://www.isnare.com/?aid=296713&ca=Marketing A well-written press release can boost your credibility in the eyes of your target audience. Over the years, various companies and organizations have recognized the benefit of using media channels to gain credibility with their potential customers. Whether it be in publications online and offline or... Marketing Peter Oakley Sat, 18 Apr 2009 00:00:00 +0800 http://www.isnare.com/?aid=286110&ca=Marketing Why do successful organizations write so many press releases? The press release used to be written for the benefit of journalists and the media who would extract information from your press release to write their article. Today, organizations are finding that a press release has advantages as a rout...