http://www.isnare.com/?s=author&a=Phil+Morettini Marketing Phil Morettini Wed, 16 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=66486&ca=Marketing What’s the difference between selling to the US Government and selling to the Commercial market? It’s like night and day. Sales and Marketing to the government is truly the flip side of commercial activities. You really can’t believe how different these markets are--until you’ve actually come from o... Computers and Technology Phil Morettini Mon, 07 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=67031&ca=Computers+and+Technology Technology is a GOOD THING. Well, most of the time it is. I’m sure you’ve seen articles bemoaning the NEGATIVE role that technology advancement has played in our lives. I have recently joined the ranks of those doing the bemoaning. Gadgets are Great Don’t get me wrong—I’m a tech guy through and thro... Business Management Phil Morettini Mon, 07 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=67034&ca=Business+Management What makes a great manager or leader in a High Tech company? Is it great technical knowledge or skill? Or is it the ability to be affable and convince people to do what you want by the strength of likeability and personal relationships? Getting people to perform by fear of and grudging respect that... Business Management Phil Morettini Mon, 07 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=67038&ca=Business+Management Product Management--what does this mean in a High Tech company? What is the function, and where does it belong? I've held permanent positions in a number of high tech concerns, as with PJM Consulting I have worked with many more in a consulting capacity. Product Management is all over the map in Hig... Computers and Technology Phil Morettini Mon, 07 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=67040&ca=Computers+and+Technology Have your ever heard (or thought) the following? "We're a startup software company. We'll attack our home market first, then think about international markets." Wrong answer! (In most cases, anyway). I work with a lot of startups, and I hear the above all too often. Especially when the founder or CE... Business Management Phil Morettini Mon, 07 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=67042&ca=Business+Management Pricing is always an interesting topic, but even more so in the High Tech and Software worlds. In the consumer products business, if there is a package of frozen peas from Green Giant that’s priced at $3.99, you’re not likely to see someone else’s same-size package of peas priced at $14.99. But in H...