http://www.isnare.com/?s=author&a=R+Boduch Business Management R Boduch Thu, 26 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=30078&ca=Business+Management Repeat business is the key to ultimate long term success in any business. Your goal as entrepreneur or business owner is to turn every first time customer into a life-long customer. However, in order to maximize the value of that customer, you need to encourage regular purchases on an on-going basis... Marketing R Boduch Tue, 24 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=30053&ca=Marketing Differentiate and you stand out in a crowded marketplace. Present your uniqueness and emphasize your rare attributes in your sales copy and promotions and you'll capture the imagination and interest of those you want to reach. In a world of copycats, it pays to be an original. It’s usually the creat... Marketing R Boduch Sun, 22 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=29604&ca=Marketing The Mission...To remove any obstacle that stands in the way of a sale. Most of us has at one time or another been ripped off by some unscrupulous individual or a business of dubious character. Because of this negative experience, we’ve become fearful of it happening again and so we’re very careful a... Business R Boduch Sun, 22 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=29830&ca=Business Often the real profits lie in back-end sales. Once you have a customer, you simply offer additional products, add-ons, upgrades, a super-deluxe version of the original product purchase with all the bells and whistles. The customer is already “sold” on the product or service, based on your sales mate... Marketing R Boduch Sun, 22 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=29846&ca=Marketing Referrals are the key to exponential and cost-efficient business growth. Supply a topnotch product... let your customers know how advantageous your brand is... and provide exceptional service. Do that and you’ll encourage customers to willingly send their families, friends, acquaintances, and busine... Marketing R Boduch Thu, 19 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=29438&ca=Marketing Having a strong Unique Selling Proposition can help you gain a distinctive edge in any competitive marketplace. Your USP, also known as a Unique Selling Advantage or Unique Competitive Advantage, helps to position you in the eyes of your prospect. It should clearly and succinctly communicate to your... Marketing R Boduch Wed, 18 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=29148&ca=Marketing Imagine yourself face to face with your prospect. Your goal is to make the sale today, in order to put food on the table and pay the bills. If you fail to close the deal today... you'll have to go to bed with an empty belly and ignore the growing stack of bills for another day. Do you limit your eff... Marketing R Boduch Wed, 18 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=29153&ca=Marketing Look at the conclusion of any successful sales letter and what do you see? Webster’s defines it this way... “Postscript -- To write after; a paragraph added to a letter after it is concluded and signed by the writer; an addition made to a letter or composition after the main body of the work has bee... Marketing R Boduch Mon, 16 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=29016&ca=Marketing What are the key headline qualities that work every time? Why do some headlines produce extraordinary results? Truth is... winning headlines all share the ability to cut through the clutter of competing messages to deliver a hard-hitting, unmistakable message to a specific group of prospects. Great... Marketing R Boduch Mon, 16 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=29041&ca=Marketing Postcards can be valuable marketing tools for any business. Here are a few ideas that will help you get the most from your own postcard marketing campaign. The magic of these eye-catchers is that they deliver short, concise messages in the minimum amount of time - perfect for the "time-poor" society...