http://www.isnare.com/?s=author&a=Rachel+Bonsignore Marketing Rachel Bonsignore Wed, 03 Feb 2010 00:00:00 +0800 http://www.isnare.com/?aid=479428&ca=Marketing A critical component of business development often overlooked by failing companies, B2B market research applies solely to contributing parties such as suppliers, partners, stakeholders, and business customers. While plenty of research dollars are typically allocated for uncovering mass-market consum... World Affairs Rachel Bonsignore Wed, 03 Feb 2010 00:00:00 +0800 http://www.isnare.com/?aid=479431&ca=World+Affairs Since the economy began its downward spiral into recession in early 2008, we have seen changes in consumer behaviors and habits. Studies have shown that mindsets have shifted and that the current consumer is a very different person than the consumer of several years ago. Many marketing research serv... Marketing Rachel Bonsignore Sun, 06 Sep 2009 00:00:00 +0800 http://www.isnare.com/?aid=407571&ca=Marketing When it comes to generating media attention for your clients, it goes without saying there’s a lot of competition for limited ink, airtime, and online mentions. But there are a few time-tested rules that, when followed, can often guarantee the success of your campaign. First and foremost, is the sto... Marketing Rachel Bonsignore Fri, 04 Sep 2009 00:00:00 +0800 http://www.isnare.com/?aid=406255&ca=Marketing The current state of the economy has forced many American companies to reevaluate spending across all platforms. Cutbacks in media outreach – including advertising, public relations and marketing – have been especially significant. At the same time, companies have an obligation to conduct ongoing ma...