http://www.isnare.com/?s=author&a=Rafael+Valderrama Marketing Rafael Valderrama Tue, 06 Nov 2007 00:00:00 -0800 http://www.isnare.com/?aid=92973&ca=Marketing Are you an if-er or a do-er? If you've been around the promotion circle long enough and even if you have not, you probably heard this one before, test, test, test! But before you embark into a promotional odyssey for your evolving publication full speed ahead, it is a good idea and very essential th...