http://www.isnare.com/?s=author&a=Rajesh+Tavakari Marketing Rajesh Tavakari Mon, 14 Apr 2008 00:00:00 +0800 http://www.isnare.com/?aid=133456&ca=Marketing What is direct mail? Direct mail (or direct marketing) is a highly targeted method of marketing a service or product. In direct mail, communication is sent directly to a prospective consumer. This is unlike mass media, where every viewer or reader of a particular medium is exposed to the communicati...