http://www.isnare.com/?s=author&a=Rakesh+Gaikwad Marketing Rakesh Gaikwad Thu, 26 Mar 2009 00:00:00 +0800 http://www.isnare.com/?aid=361969&ca=Marketing Media and public relations firms have a complex relationship. Media is the vehicle through which public relations firms place their messages. Without the media pr would not be able to communicate with the public. So the media is a necessary tool for public relations. On the other hand, media has bec... Marketing Rakesh Gaikwad Sun, 22 Mar 2009 00:00:00 +0800 http://www.isnare.com/?aid=361450&ca=Marketing Recent surveys involving 300 marketers have shown that the vast majority of in-house marketing teams used online PR campaigns. The survey teams looked at the return on investment of online PR more than any other type of online marketing. With astute businesses wanting to see real time measurable res... Marketing Rakesh Gaikwad Sun, 22 Mar 2009 00:00:00 +0800 http://www.isnare.com/?aid=361451&ca=Marketing With the current downturn in the country's economy impacting on every type of industry the importance of sustaining or engaging in new innovative public relations campaigns is benefiting the PR business, as companies move to emphasis that their business is thriving to the general public. Whilst many... Marketing Rakesh Gaikwad Sun, 22 Mar 2009 00:00:00 +0800 http://www.isnare.com/?aid=361452&ca=Marketing PR agencies are being asked to question their public relations campaign methods to determine 'what works and what doesn't'. As part of their continual growth programme they should take stock of their working methodologies at regular intervals if they are to keep abreast of current and emerging trend... Marketing Rakesh Gaikwad Sun, 22 Mar 2009 00:00:00 +0800 http://www.isnare.com/?aid=361453&ca=Marketing Public relations programs are being hailed as a huge success by Alabama's university when it was named as one of the top five PR programmes in the US by PR Week Magazine. The public relations programme developed by the university had to include specifics such as the quality of their internships, how... Marketing Rakesh Gaikwad Sun, 22 Mar 2009 00:00:00 +0800 http://www.isnare.com/?aid=361454&ca=Marketing PR agencies across the country offer to represent business and companies large and small using a variety of different public relations tactics. There is only one, however, which actually offers a money back guarantee if they fail. This PR agency does not spend it's time lounging around waiting for t... Marketing Rakesh Gaikwad Sat, 21 Mar 2009 00:00:00 +0800 http://www.isnare.com/?aid=361474&ca=Marketing With the credit crunch affecting people from all walks of life right across the country, charity shops are reporting a marked and very noticeable increase in sales. The up side is that people may be buying from the charity shops however, there has also been an alarming fall in the number of people m... Business Management Rakesh Gaikwad Sat, 21 Mar 2009 00:00:00 +0800 http://www.isnare.com/?aid=361494&ca=Business+Management Many times, companies face problems that may threaten their reputation if not dealt with correctly. Such situations are declared as a ‘PR crisis’ and must be handled by professionals so as to assure minimum damage. A few companies that have faced major PR crises in the recent past are Pepsi Corporat... Marketing Rakesh Gaikwad Sat, 21 Mar 2009 00:00:00 +0800 http://www.isnare.com/?aid=361495&ca=Marketing PR professionals are responsible for handling the communication of the company with media, employee relations, community relations and special interest events. They are the guards of the story of an organization, and make sure that it is seen in a positive light by public. Though like all other prof... Marketing Rakesh Gaikwad Sat, 21 Mar 2009 00:00:00 +0800 http://www.isnare.com/?aid=361511&ca=Marketing To create a favorable image of your company in the minds of the consumer it is important that you employ a good consumer pr strategy. You can approach any advertising or public relations company to help you achieve your goal. There is not much difference between public relations and advertising, as...