http://www.isnare.com/?s=author&a=Ray+Edwards Marketing Ray Edwards Sun, 28 Dec 2008 00:00:00 +0800 http://www.isnare.com/?aid=332938&ca=Marketing There are at least 12 major elements you need in place to get your sales copy working like new … Any number of these checkpoints could be costing you thousands of dollars in sales right now. Here’s a chance to turn the game in your favor by evaluating each of these important elements 1. Layout / For... Marketing Ray Edwards Sun, 29 Oct 2006 00:00:00 +0800 http://www.isnare.com/?aid=96894&ca=Marketing There is no perfect product. There is no perfect service. In other words, whatever your product or service is, it has flaws, imperfections. The question therefore is not if these negative aspects exist but how do you treat them in your advertising? The best way to handle these hurdles in the sale pr... Internet Ray Edwards Thu, 05 Jan 2006 00:00:00 +0800 http://www.isnare.com/?aid=27043&ca=Internet In a way, the Internet may be compared to the Wild Wild West. (Where do you think the acronym 'WWW' came from?) There is no real central authority that is in charge and many scam artists take full advantage of this. Especially as a small business owner with no large company name behind yours, buildi...