http://www.isnare.com/?s=author&a=Ray+L.+Edwards Marketing Ray L. Edwards Tue, 20 Jan 2009 00:00:00 +0800 http://www.isnare.com/?aid=339266&ca=Marketing It’s simple. Your marketing message stands or falls by your headline. Your headline carries the majority of the weight in getting your prospects attention and no message gets read if the attention of the potential client isn’t won. I have been able to increase the conversion rate of sales letters by... Marketing Ray L. Edwards Tue, 20 Jan 2009 00:00:00 +0800 http://www.isnare.com/?aid=339267&ca=Marketing If there's one thing that bugs me about the copywriting market is the lack of a standard measurement that copywriters need to meet in order to call themselves copywriters. Maybe it's the scientific part of me that says you should be able to measure just about anything. Or maybe it's just the onslaug... Marketing Ray L. Edwards Tue, 30 Dec 2008 00:00:00 +0800 http://www.isnare.com/?aid=332948&ca=Marketing When she stepped on the scale a warning message popped out which read, “One at a time please!” So goes a local community joke from my childhood days. And it definitely beats those, “Your mama is so fat …” jokes. At least, in my book. Why? Because the statement is “showing” and not “telling”. You get... Marketing Ray L. Edwards Mon, 29 Dec 2008 00:00:00 +0800 http://www.isnare.com/?aid=332921&ca=Marketing In my copywriting coaching program, the very first lesson I encourage all my students to do is one entitled “Persuasion Architecture”. This video tutorial explains how, just like any other type of writing, a sales letter must have a STRUCTURE. In fact, I would require my students to study famous dir... Marketing Ray L. Edwards Mon, 29 Dec 2008 00:00:00 +0800 http://www.isnare.com/?aid=332941&ca=Marketing As a copywriter myself, I’ll like you to believe that copywriting is all there is to making more sales. But that just wouldn’t be true. The first thing I look at before I take on a new client is what they are really selling-their primary offer. If I cannot sense the value of this then I decline thei... Business Ray L. Edwards Mon, 29 Dec 2008 00:00:00 +0800 http://www.isnare.com/?aid=332943&ca=Business Life is not fair. As a business owner I’m sure you know of inferior products and services that do a lot better than yours. You gripe and sigh and wonder how can people buy those lower quality products while yours rot on the shelf? It’s all about marketing. I always wonder about the miracle that take... Internet Ray L. Edwards Tue, 12 Dec 2006 00:00:00 +0800 http://www.isnare.com/?aid=108742&ca=Internet What gives a website owner fuzzy feelings inside is not the same thing that makes the site sell. In fact, it has been proven and shown over and over again that UGLY, but functional sites outsell fancy looking websites designed to win creative awards. Think about the most popular e-commerce sites onl... Marketing Ray L. Edwards Sun, 29 Oct 2006 00:00:00 +0800 http://www.isnare.com/?aid=96897&ca=Marketing About every copywriter will tell you that your headline should shout your strongest benefit to your prospect. And there are many famous headlines that have done this very successfully. For example, here are just a few that comes to mind: “Shrink Hemorrhoids Without Surgery” “The Lazy Man’s Way To Ri... Marketing Ray L. Edwards Sun, 29 Oct 2006 00:00:00 +0800 http://www.isnare.com/?aid=96899&ca=Marketing As a copywriter, I have to be prepared for a number of scenarios whenever I deliver my completed copy to my clients. But one reaction that I often get is that clients often mistake their reaction to the copy as that of their customers. So even before the copy is tested in the “real world” the client... Marketing Ray L. Edwards Thu, 05 Oct 2006 00:00:00 +0800 http://www.isnare.com/?aid=90212&ca=Marketing In the last book of the Bible called Revelation or the Apocalypse, the writer John is given seven letters to be delivered to seven different churches. They all contain commendations, rebuke and a promise to those who take action based on the advice given. The last of these letters addressed to the L...