http://www.isnare.com/?s=author&a=Richard+D+S+Hill Internet Richard D S Hill Tue, 16 Mar 2010 00:00:00 +0800 http://www.isnare.com/?aid=500927&ca=Internet We all know how ubiquitous Google seems to be. It’s certainly the most used search engine and to go from nowhere to c. $23 billion in revenue for 2009 in 10 years or so is impressive. About 97% of that revenue comes from advertising - the sponsored links on Google itself and on many more sites too.... Internet Richard D S Hill Tue, 16 Mar 2010 00:00:00 +0800 http://www.isnare.com/?aid=500930&ca=Internet In any smaller business deciding on how to spend your marketing budget is, of course, crucial. And, even though internet marketing tends to be lower cost than traditional marketing, that does not mean no cost, so it seems that, having looked at what might happen over the next 10 years or so in ‘2020... Internet Richard D S Hill Tue, 16 Mar 2010 00:00:00 +0800 http://www.isnare.com/?aid=500931&ca=Internet Lead generation refers to the creation of prospective customers - people who may not be quite ready to buy or join today but who are interested enough to show interest and thus you’d like to keep in contact with so you can let them know why it's worth doing business with you. Clearly leads can (and... Internet Richard D S Hill Wed, 04 Nov 2009 00:00:00 +0800 http://www.isnare.com/?aid=433466&ca=Internet The growth of the web since 2000 has been massive and in the 'new' economies - China, Brazil, Russia, India, Eastern Europe that is likely to continue apace. It’s not until penetration reaches that of the phone that the market will mature. That’s lots of growth. Given this likely growth what will th... Marketing Richard D S Hill Wed, 14 Oct 2009 00:00:00 +0800 http://www.isnare.com/?aid=422296&ca=Marketing Getting and keeping customers has never been tougher. In a recession people count every penny. But recessions have been known before and we can learn from previous recessions and success stories what works. As direct marketers have known for years incentives are one great way to acquire customers an... Internet Richard D S Hill Wed, 14 Oct 2009 00:00:00 +0800 http://www.isnare.com/?aid=422297&ca=Internet Whenever I talk with people about social media they say one thing: “It’s all very well, but where do I find the time?” and that is a reasonable question. Many think that using say Twitter, Facebook, LinkedIn and Ecademy whilst trying to do your job seems impossible. Especially if you can’t multi-tas... Internet Richard D S Hill Sat, 12 Sep 2009 00:00:00 +0800 http://www.isnare.com/?aid=410584&ca=Internet Most organizations have a website these days, whether it is a simple brochure or something a great deal more complex. But is it ‘entertaining’? (Entertainment: something affording pleasure, diversion, or amusement). Does it ‘engage’ them? (Engage: the act or state of interlocking). If it’s not ente... Marketing Richard D S Hill Sat, 12 Sep 2009 00:00:00 +0800 http://www.isnare.com/?aid=410585&ca=Marketing Recent research shows that 45% of small businesses believe the Internet will be an important tool in helping them survive and prosper during the recession with one in five believing it will be the most important tool in helping small businesses beat the recession. The survey of companies with 10 – 2... Internet Richard D S Hill Fri, 11 Sep 2009 00:00:00 +0800 http://www.isnare.com/?aid=410596&ca=Internet Google AdWords has been the force behind Google’s growth. Every company needs revenue and AdWords accounts for the vast majority of Google’s revenue. Google revenues: $ millions 440 1,500 3,200 6,100 10,600 16,600 22,800 However you look at it that’s impressive growth. And all for 130 characters! In... Internet Richard D S Hill Fri, 11 Sep 2009 00:00:00 +0800 http://www.isnare.com/?aid=410597&ca=Internet Some years ago we ran a newsletter under “Social networks - do you have a netlife?”. Since then the world has, of course moved on and now social media marketing has become and integral part of internet marketing. Everyone seems to be using social media; for example Stephen Fry is a well-known Twitte...