http://www.isnare.com/?s=author&a=Rob+Graham Marketing Rob Graham Sun, 23 Nov 2008 00:00:00 +0800 http://www.isnare.com/?aid=320606&ca=Marketing For over the past 150 years, US companies have been actively involved in the process of advertising their products and services to a wide-range of consumers. The mechanics of most of these marketing efforts has been based on the concept of ‘reach and frequency’, namely - getting the advertising in f... Marketing Rob Graham Tue, 09 Oct 2007 00:00:00 +0800 http://www.isnare.com/?aid=190604&ca=Marketing If you’ve been involved in marketing during the past decade, you've probably noticed that things are a bit different since this whole 'online' thing got underway. While being online has starting to become an 'ordinary' part of many people's day-to-day lives, the experience of being online is very di... Marketing Rob Graham Mon, 24 Sep 2007 00:00:00 +0800 http://www.isnare.com/?aid=186682&ca=Marketing Have you ever asked yourself the question ‘What is it that I do that makes people want to become my customers?’ Chances are you’ve already answered this question by thinking about the quality of products or services you offer or you’re willingness to go the extra mile. And you just may be right. As... Marketing Rob Graham Wed, 02 May 2007 00:00:00 +0800 http://www.isnare.com/?aid=147964&ca=Marketing When I tell people that I create online advertising, it often generates the same level of goodwill one might experience by wearing a New York Yankees cap into Fenway Park. “Oh,” they often say, “Do you make those pop-up ads? I really hate pop-up ads!” It is at this point in the conversation when I q...