http://www.isnare.com/?s=author&a=Robert+A.+Kelly Business Robert A. Kelly Mon, 23 May 2005 00:00:00 -0700 http://www.isnare.com/?aid=2926&ca=Business As a business, non-profit or association manager, let the tacticians handle the special events, brochures and press releases from now on. You have better things to do. Like demanding the real results you’re entitled to, and for which you’ve paid good money! Results, that is, that will come about whe... Business Robert A. Kelly Sun, 24 Apr 2005 00:00:00 -0700 http://www.isnare.com/?aid=2075&ca=Business Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else – the kind of key stakeholder behavior change that leads directly to achieving their managerial objectives. It happens when the right kind of public rela... Business Management Robert A. Kelly Thu, 07 Apr 2005 00:00:00 -0700 http://www.isnare.com/?aid=1823&ca=Business+Management In fact, here are three really foolish goofs made by too many business, non-profit and association managers. If that’s you, you foolishly do nothing positive about the behaviors of those important outside audiences of yours that most affect your operation. You foolishly fail to create external stake... Business Management Robert A. Kelly Sun, 20 Mar 2005 00:00:00 -0800 http://www.isnare.com/?aid=1477&ca=Business+Management Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better spent? As a business, non-profit or association manager, do questions like that linger in your mind? Because if they do, you may be comi... Business Robert A. Kelly Wed, 16 Mar 2005 00:00:00 -0800 http://www.isnare.com/?aid=1411&ca=Business You are a senior business, non-profit or association manager. So, chances are you call the shots for your department, division or subsidiary. Which means you can make your decisions stick. Like deciding whether a publicity placement is more important to you than creating external stakeholder behavio... Business Robert A. Kelly Sat, 12 Mar 2005 00:00:00 -0800 http://www.isnare.com/?aid=1344&ca=Business Parties, videos, booklets and column plugs? Or public relations that does something positive and directly about those important outside audiences of yours whose behaviors most affect your operation? How happy are you -- as a business, non-profit or association manager -- when you see your PR folks f... Business Management Robert A. Kelly Sat, 05 Mar 2005 00:00:00 -0800 http://www.isnare.com/?aid=1220&ca=Business+Management Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external “publics” that most affect their operations. In other words, it alters individual perception that leads to changed behaviors among their really important outside... Business Management Robert A. Kelly Tue, 22 Feb 2005 00:00:00 -0800 http://www.isnare.com/?aid=1048&ca=Business+Management Say, from tactics like special events, brochures and press releases to a public relations effort more in keeping with the challenges you face as a business, non-profit or association manager? I speak of public relations that alters individual perception and leads to changed behaviors among thos... Business Robert A. Kelly Fri, 18 Feb 2005 00:00:00 -0800 http://www.isnare.com/?aid=961&ca=Business Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show mentions, informative brochures and videos, and special events that attract a lot of people. But things could be much more pleasant for those managers if their... Business Management Robert A. Kelly Mon, 14 Feb 2005 00:00:00 -0800 http://www.isnare.com/?aid=883&ca=Business+Management What You Don’t Know About PR Can Hurt You And hurt bad if you are a business, non-profit or association manager. Especially when you rely too heavily on tactics like special events, brochures and press releases to get your money’s worth. Instead, pursue public relations that does nothing less than a...