http://www.isnare.com/?s=author&a=Robert+Burko Internet Robert Burko Thu, 11 May 2006 00:00:00 -0700 http://www.isnare.com/?aid=51879&ca=Internet Forget direct email marketing for a second, and tell me if this has ever happened to you. You go outside and open your mailbox. You get the usual: bills, bank statements, maybe a phoney million-dollar offer. But then, in the middle of it all, you see an envelope from your favourite restaurant. “Than... Internet Robert Burko Sun, 30 Apr 2006 00:00:00 -0700 http://www.isnare.com/?aid=49641&ca=Internet Don’t put all your eggs in one basket. It’s the age old saying that encourages you to mitigate your risk by spreading yourself out instead of relying on one thing only. Ask any stock broker and they’ll tell you putting all your money in one company is very risky and is rarely the right move. When yo... Internet Robert Burko Thu, 30 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=43263&ca=Internet The buzzword of the hour is ‘SEO’. It has transformed the architecture of sites, brought about many new jobs, and is now considered vitally important for those that want to take their online operations to the next level. In its simplest form, search engine optimization (or “SEO”) is about doing ever... Marketing Robert Burko Wed, 08 Feb 2006 00:00:00 -0800 http://www.isnare.com/?aid=33505&ca=Marketing One of the most frequent questions my customers ask me is "What should I do to make sure my email marketing campaign is a success?" My answer is always different, depending on the client's industry, campaign goal, and many other factors. But in today's e-marketing landscape, there are a few pointers... Internet Robert Burko Sat, 28 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=31139&ca=Internet You just got your website online. Everything is setup and you're ready to go. Excitement is high and the time has come to open your virtual doors to the millions and millions of Internet users around the globe. You put out the cyber welcome mat and declare your site ready for action. But, instead of... Internet Robert Burko Sat, 07 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=27216&ca=Internet So you want exposure on the Internet? Of course you do. You want to drive people to your site, because that’s the only way your online business can succeed. And the more eyes you can get to your page, the better off you are. It’s common sense. You’ve probably already thought of Google, and rightfull... Marketing Robert Burko Sat, 03 Dec 2005 00:00:00 -0800 http://www.isnare.com/?aid=22015&ca=Marketing Unless your small business is situated under a rock, you've probably heard something about email marketing by now, and you may have even wondered if it's time for your small business to get into it. In its simplest terms, email marketing means communicating with consumers through email. But there's... Marketing Robert Burko Fri, 18 Nov 2005 00:00:00 -0800 http://www.isnare.com/?aid=17415&ca=Marketing Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming i... Business Management Robert Burko Fri, 18 Nov 2005 00:00:00 -0800 http://www.isnare.com/?aid=20108&ca=Business+Management A recent iLogos Research study revealed 94% of Fortune 500 companies now hire employees online, a stark contrast from 1998, when only 29% of them were doing the same. If you own or manage a small business, that means the vast majority of your fiercest competitors are now spending less time and less...