http://www.isnare.com/?s=author&a=Robert+Gower Society Robert Gower Wed, 17 Aug 2011 00:00:00 +0800 http://www.isnare.com/?aid=554358&ca=Society Person to person street selling seems a long way from the bus hire business ... and it is. But here's a lesson I learned when I tried my hand at street selling as a supplement to telesales. A concept that had a lot of promise was that of selling dining memberships on the street. Selling on the stree... Marketing Robert Gower Wed, 17 Aug 2011 00:00:00 +0800 http://www.isnare.com/?aid=554365&ca=Marketing There has been a lot of fear going trhough the telemarketing industry regarding the privacy legislation and do not call lists. This of course isn't a problem for me anymore. The bus hire industry doesn't use telemarketing (as far as I know) but it does potentially have implications for the outbound... Marketing Robert Gower Sat, 07 Mar 2009 00:00:00 +0800 http://www.isnare.com/?aid=355751&ca=Marketing When we started with a dining club membership sales programme our bonus structures had a base pay. Coming from the hotel dining card industry however, we had always had renewals in our sales mix and didn't realise how much the base pay was costing us. But since we were selling only new sales, the co... Marketing Robert Gower Tue, 09 Dec 2008 00:00:00 +0800 http://www.isnare.com/?aid=327522&ca=Marketing The auction rooms for the goods owned by now bankrupt companies are filled with fancy posters of mission statements. Mission statements were a fad of the 90's and have had their day. Don't know what I am talking about? Here's the sort of thing that companies enjoyed to hang on their walls - "To deli... Travel Robert Gower Sun, 30 Nov 2008 00:00:00 +0800 http://www.isnare.com/?aid=301068&ca=Travel Amsterdam...where do I start!? We it's a long way from the bus hire business where I work in Sydney!! It is definitely a place like no other. We took the train into the city and carted our luggage by hand to our hotel because the taxis at the station where going to charge us $20+ for a measly 1km r...