http://www.isnare.com/?s=author&a=Robert+Greenshields Self Help Robert Greenshields Tue, 01 Dec 2009 00:00:00 -0800 http://www.isnare.com/?aid=448313&ca=Self+Help If you're not getting the results you want in some areas of your life, the problem may be your values. We may think of values as being the moral code which we live by and therefore don’t think too much about them. But, in fact, values are very powerful in all areas of our lives. Our values motivate... Marketing Robert Greenshields Thu, 05 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=164757&ca=Marketing The sales letter has been around as long as the letter. Some of the killer sales letters of all time were written by Robert Collier in the first half of the last century. His most famous letter begins, "Will you do me a favor?" "Will you do me a favor? For twelve years now, you know, we have been... Self Help Robert Greenshields Wed, 04 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=164563&ca=Self+Help There's only one way to know if your advertising copy is any good. It's the same way that your customer knows it—it sells! We are not all born copywriters, but we are all born customers. As a natural born customer, you can recognize good copy… Step outside yourself and read the copy fresh: does it... Self Help Robert Greenshields Wed, 04 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=164565&ca=Self+Help “A great title is a work of genius,” said E. Haldeman-Julius in the 1920s. Haldeman-Julius sold 200 million (really) of his “Little Blue Books.” His headlines were his product, because he sold his books by the title. About halfway through his brilliant marketing career he wrote a book called “The F... Self Help Robert Greenshields Wed, 04 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=164566&ca=Self+Help Making a character out of the advertiser brings the message alive. Maxwell Sackheim is most famous for inventing the Book-of-the-Month Club. But before that, he invented some dramatic, and dramatically successful, advertising. One of his patented techniques was to make a character out of the adver... Self Help Robert Greenshields Wed, 04 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=164567&ca=Self+Help What we want changes overnight; what makes us want it hasn’t changed in thousands of years, nor will it change in thousands more. The serious student of marketing can learn much from early analysts of motivation. Here is a bit of George French’s "The Art and Science of Advertising” from the turn of... Self Help Robert Greenshields Wed, 04 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=164568&ca=Self+Help Your first clue to the truth about advertising was written more than 100 years ago. Let me tell you the story of a young, confident copywriter by the name of John E. Kennedy. Early one May evening in 1904, Kennedy, a former Canadian Mountie, sat in a New York barroom. He sent a note upstairs to the... Advice Robert Greenshields Wed, 27 Jun 2007 00:00:00 -0700 http://www.isnare.com/?aid=163257&ca=Advice It is a fact of life, that you will experience events in your life that were unplanned or unwanted. How you react to these events, speaks volumes about the type of person you are. You experience an unexpected incident, you think about it, you act, and then follow further events resulting from your a... Advice Robert Greenshields Wed, 27 Jun 2007 00:00:00 -0700 http://www.isnare.com/?aid=162947&ca=Advice Our body has strong physiological responses to whatever emotions we are experiencing. Negative emotions like fear and anger cause negative bodily actions like increased blood pressure. Positive emotions like peace and happiness cause positive bodily responses like increased oxygen flow to the brain!... Advice Robert Greenshields Mon, 25 Jun 2007 00:00:00 -0700 http://www.isnare.com/?aid=162307&ca=Advice I’m guessing that you rarely consider the act of thinking. It’s just something that happens as you go about your everyday life. With our busy lives, not many of us take the time to just sit and think. Our hectic lives result in thinking being more instinctive and rarely planned. You may find it hard...