http://www.isnare.com/?s=author&a=Robert+Middleton Marketing Robert Middleton Wed, 11 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=166443&ca=Marketing OK, so you want to improve your overall marketing effectiveness. You want to attract more clients, make more money and have a bigger impact in the world. You just know that if you could find that one "miracle strategy," everything would be different. Sorry, it doesn't work that way. It's more like t... Marketing Robert Middleton Wed, 11 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=166445&ca=Marketing As I was putting the finishing touches on my new "Web Site ToolKit" last night I realized how much that putting together any marketing strategy or campaign is like assembling Tinker Toys or Legos. If you're not familiar with these, they're kid's toys with pieces or components that fit together to ma... Marketing Robert Middleton Wed, 11 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=166447&ca=Marketing We generate attention and interest for our business by focusing on results, not process, but that's not enough to make the sale. The initial reaction we get from our marketing message is key. But then our analytical minds tend to kick in and start to ask questions. "How does this work?" "Will this... Marketing Robert Middleton Mon, 02 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=164103&ca=Marketing In marketing there are two big factors that help you attract clients consistently. The first is Strategy - the ability to create an effective client-attracting plan. The second is Implementation - the ability to put that plan into action. But there is another, perhaps even more important factor that... Marketing Robert Middleton Mon, 02 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=164107&ca=Marketing Central to InfoGuru Marketing is giving stuff away. In fact all your marketing should revolve around this simple principle and action: Create valuable information to give away and give it away in vast quantities. Sounds simple, but like everything, it's not really. It actually takes some thought and... Marketing Robert Middleton Mon, 02 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=164113&ca=Marketing Have you ever found yourself talking (or writing) about your business or your services and felt that you were struggling to convince yourself that you had value to offer? In other words, somewhere in the back of your mind you have doubts that your services will really provide the value you are promi... Marketing Robert Middleton Mon, 02 Jul 2007 00:00:00 -0700 http://www.isnare.com/?aid=164117&ca=Marketing Lately I've been thinking a lot about client results. My conclusion is that producing consistent results for our clients is really the only way we can justify our existence as Independent Professionals. Everything else is missing the point. Results are our biggest point of leverage. When we produce... Marketing Robert Middleton Tue, 12 Jun 2007 00:00:00 -0700 http://www.isnare.com/?aid=158552&ca=Marketing How can you make more money in your professional service business? A lot more money. As much money as you can spend with some left over for long-term savings. Throw in nice vacations, a few luxuries and private schools for your kids. I'm not talking filthy rich, but very comfortable. Imagine not hav... Marketing Robert Middleton Tue, 12 Jun 2007 00:00:00 -0700 http://www.isnare.com/?aid=158554&ca=Marketing Recently I asked a group of Independent Professionals if they had experienced having their intentions thwarted regarding marketing their services, I opened up a floodgate! So let me ask you... Have you had an intention to do some marketing activity or project in your business and been stopped cold?... Marketing Robert Middleton Tue, 12 Jun 2007 00:00:00 -0700 http://www.isnare.com/?aid=158555&ca=Marketing There's more than one way to persuade a person (or your spouse). I was reminded of this again today as I was hiking with my wife, Saroj, in Zion National Park. And not just any old hike, but up the Narrows, which is a hike literally up in the river that winds it's way through the canyon. You get wet...