http://www.isnare.com/?s=author&a=Robert+Wilson Marketing Robert Wilson Mon, 14 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=108734&ca=Marketing I saw it on I-75 South heading into Atlanta, Georgia. It was exciting to see -- like spotting the nearly extinct ivory-billed woodpecker. But this was no rare bird; it was a perfect ad. Perhaps just as rare. Five words in black print against a pale purple ground. No design. No graphic device at all....