http://www.isnare.com/?s=author&a=Roberto+Davis Marketing Roberto Davis Mon, 24 Nov 2008 00:00:00 +0800 http://www.isnare.com/?aid=177404&ca=Marketing Behavioral marketing is basically, a technique that is used by online publishers and advertisers to increase the effectiveness of their campaigns. The idea behind direct response behavioral marketing is mainly to observe a user’s online behavior anonymously and then serve the most relevant advertise... Marketing Roberto Davis Thu, 13 Nov 2008 00:00:00 +0800 http://www.isnare.com/?aid=171830&ca=Marketing As online business gets more and more competitive over the time it has become essential for advertisers to look at various options for promoting their products and services. Behavioral marketing is the new kid on the block that has added the competitive advantage to a marketer’s strategy. When it co... Marketing Roberto Davis Sun, 27 Apr 2008 00:00:00 +0800 http://www.isnare.com/?aid=171770&ca=Marketing In the competitive world of consumer products and services available online, it is no longer sufficient to simply advertise your offerings, hoping that the target audience will relate to the message and be converted into real consumers. It has become increasingly necessary to identify the specific a...