http://www.isnare.com/?s=author&a=Robin+Elliott Marketing Robin Elliott Mon, 24 Sep 2007 00:00:00 -0700 http://www.isnare.com/?aid=102073&ca=Marketing I worked with a real estate company to help them increase sales and saw the “tortoise and the hare” fable come to life right before my eyes. One of the salespeople (the tortoise) was slow, not highly skilled, not a great communicator and she had a long commute to work, which cut into her flexibility... Business Robin Elliott Thu, 20 Sep 2007 00:00:00 -0700 http://www.isnare.com/?aid=102070&ca=Business When I attended a Dale Carnegie Management Course, the trainer, Deon, told us a story I’ll never forget. He owned a successful jewellery store in a mall. After attending his first Dale Carnegie course, he decided to treat the security guards in the mall, whom he’d always ignored, in a friendly and r... Business Robin Elliott Wed, 12 Sep 2007 00:00:00 -0700 http://www.isnare.com/?aid=101120&ca=Business When you have a service or a product that is bought many times over, it makes sense to pay to get a new customer. For example, I showed a hair salon owner client of mine how to invite high-end potential clients for a hair free cut and blow wave. His cost was negligible; however 82% of them were so i... Business Robin Elliott Tue, 11 Sep 2007 00:00:00 -0700 http://www.isnare.com/?aid=101118&ca=Business We need to know what's going on in our businesses if we intend to follow Michael Gerber's famous advice and "work ON our businesses, instead of IN our businesses". The biggest enemy of objective analysis is EGO. We want to be right, we don't want to admit to our fears, mistakes and failures, and we... Business Robin Elliott Fri, 07 Sep 2007 00:00:00 -0700 http://www.isnare.com/?aid=96397&ca=Business Wow! That's some claim. Well, if you can identify with the Tuna Sandwich article below this article, perhaps you would like to change the way you think about making money - fast. See, we don't have money problems - we have thinking problems. When we change the way we look at things, we suddenly real... Business Management Robin Elliott Mon, 03 Sep 2007 00:00:00 -0700 http://www.isnare.com/?aid=98945&ca=Business+Management As a business owner, you’re probably inundated with advertising offers and salespeople who want your money to advertise on billboards , radio and television, in newspapers and magazines. These salespeople promise massive exposure and hint at lucrative results and return on your investment. But you’r... Business Robin Elliott Thu, 30 Aug 2007 00:00:00 -0700 http://www.isnare.com/?aid=95154&ca=Business Let me ask you this: What do you really, really, really want? If you say, “Money”, what does that translate into for you? Control? Power? Security? Dignity? Freedom? How much money? If you say. “Health”, what does that exactly mean to you? How will you know when you’re healthy? What has t... Business Robin Elliott Tue, 28 Aug 2007 00:00:00 -0700 http://www.isnare.com/?aid=95151&ca=Business "I Owe Everything I Have to Joint Ventures," he said. And he meant it. Geoff had been watching his business slide down into a never-ending cash flow crisis for months. We've all heard the old, "Feast or Famine, Chicken or Feathers" saying. Well, Geoff had been eating feathers for so long he'd ne... Business Robin Elliott Sat, 25 Aug 2007 00:00:00 -0700 http://www.isnare.com/?aid=96392&ca=Business Last night, my friend, Jos told me that when African elephants stand along the bank of a river to drink water, they instinctively adopt a very considerate and practical approach. Those who stand upstream wait until last to drink. Those furthest downstream first drink, then wash themselves in the riv... Business Management Robin Elliott Fri, 17 Aug 2007 00:00:00 -0700 http://www.isnare.com/?aid=95146&ca=Business+Management I talked recently with a fellow who has a staff of eighty-five people. They’re not his sales team. He wants to increase his sales, and I suggested he consider turning these employees into salespeople. “But that’s not their job!” he protested. Exactly. And that’s why most business owners overlook the...