http://www.isnare.com/?s=author&a=Ron+Abbott Marketing Ron Abbott Sat, 07 Nov 2009 00:00:00 +0800 http://www.isnare.com/?aid=298722&ca=Marketing Marketing a small business is one of the most difficult activities any entrepreneur will face. It’s full of challenges and obstacles that demand preparation, dedication and determination to win the game. It’s just like playing football – success will ultimately be determined by your commitment to w... Business Ron Abbott Thu, 22 Nov 2007 00:00:00 +0800 http://www.isnare.com/?aid=170155&ca=Business Opening and growing a new start-up business is a significant challenge for anyone. The odds are stacked against you as new entrepreneur from the very beginning. The obstacles to success are formidable - intense competition, employees, taxes, government regulation, a fickle marketplace, and a to-do l... Marketing Ron Abbott Sat, 27 May 2006 00:00:00 +0800 http://www.isnare.com/?aid=49895&ca=Marketing Every experienced marketer knows that you can’t quickly give up on a prospect just because they did not respond to your first marketing communication. Prospects are very busy with their own personal challenges and other pressing needs and issues. Your message is often just another ad that flashes in... Marketing Ron Abbott Fri, 21 Apr 2006 00:00:00 +0800 http://www.isnare.com/?aid=46868&ca=Marketing There is a certain level of naiveté and optimism that comes with being a small business entrepreneur. The dream of being one’s own boss and achieving success requires confidence, risk taking, and a little bit of insanity. Having clear judgment and the ability to see the big picture is essential to b... Marketing Ron Abbott Fri, 21 Apr 2006 00:00:00 +0800 http://www.isnare.com/?aid=46872&ca=Marketing Many small businesses have a difficult time growing and maintaining sales. This problem is often caused by a number of circumstances and events that are out of their direct control. Many forces can be blamed for tough times in a business, but the offender typically is the absence of one element: a c... Marketing Ron Abbott Wed, 23 Nov 2005 00:00:00 +0800 http://www.isnare.com/?aid=20354&ca=Marketing The first and most important fundamental principle of marketing is to approach everything you do within the context of a strategy. Most businesses make the critical mistake of only using tactical methods to craft their marketing. The question that must be addressed is: are you strategic or tactical?... Marketing Ron Abbott Sat, 19 Nov 2005 00:00:00 +0800 http://www.isnare.com/?aid=17983&ca=Marketing A critical principle every business needs to grasp while marketing is to understand and accept that a majority of your success is out of your control. You must recognize that your prospects and clients possess ultimate authority over your business success or failure. The only factors within your pow... Marketing Ron Abbott Sat, 19 Nov 2005 00:00:00 +0800 http://www.isnare.com/?aid=18680&ca=Marketing Building a small business from initial concept to successful money making machine is a daunting challenge. One of the most difficult tasks an entrepreneur faces is finding and keeping loyal customers. Most of their time and money is spent on trying to convert the prospects who have the power to make...