http://www.isnare.com/?s=author&a=Ronald+Heider Marketing Ronald Heider Tue, 13 Dec 2011 00:00:00 -0800 http://www.isnare.com/?aid=655671&ca=Marketing The best advertising is offered as a promise. One that is big, bold, unique and meaningful. Positive results are achieved only after you make good on what you said you would do. Advertisers are good at making promises, but often fail to deliver the goods. Any business can apply the concept of using... Marketing Ronald Heider Tue, 13 Dec 2011 00:00:00 -0800 http://www.isnare.com/?aid=655674&ca=Marketing Most advertisers have figured out that all of the “new media” is still subject to the same old disciplines. The Internet is a tremendous marketing tool, but as we learned with newspaper, TV, and radio, it only works when it is part of a marketing strategy that has the main goal of bringing in busine... Marketing Ronald Heider Sat, 06 Aug 2011 00:00:00 -0700 http://www.isnare.com/?aid=547224&ca=Marketing Putting on-line strategies to work for you “Science fiction does not remain fiction for long…and certainly not on the Internet.” - Vinton Cerf (Grandfather of the www and co-architect of the ISP protocol) No other form of media has matured as quickly as the web has. At no time in history have we see... Marketing Ronald Heider Fri, 05 Aug 2011 00:00:00 -0700 http://www.isnare.com/?aid=546484&ca=Marketing Crafting and implementing a winning media strategy is part business savvy, a fair amount of math, and a lot of research. If planned and executed properly, any medium will work. Skip a step in your planning and research and those customers might just pass you by. Business Savvy: Most business owners... Marketing Ronald Heider Sun, 01 Nov 2009 00:00:00 -0700 http://www.isnare.com/?aid=431370&ca=Marketing When it comes to crafting your ad campaign, the price you pay and results you get are not necessarily connected. It's unfortunate that many advertisers pay the same price for poor results when they could have acheived great results. The difference is planning. Plan well and you’ll get better results... Marketing Ronald Heider Sat, 31 Oct 2009 00:00:00 -0700 http://www.isnare.com/?aid=431339&ca=Marketing No business has been immune to the recent economic turmoil. If you’re one of those who decided to shelve your marketing program and wait for better days, the time to ready your playbook is now. Before you call your friendly media sales rep or start writing copy, do your homework. A great place to st... Marketing Ronald Heider Sat, 31 Oct 2009 00:00:00 -0700 http://www.isnare.com/?aid=431343&ca=Marketing With many believing the recession is over (or at least coming to an end), the time to get proactive with your marketing program is now. Here are several ideas to get your organization moving and new customers coming through your doors. Idea #1: Tune out all of the talk and discussion surrounding the... Marketing Ronald Heider Fri, 30 Oct 2009 00:00:00 -0700 http://www.isnare.com/?aid=430289&ca=Marketing When it comes to crafting your marketing program, you must differentiate yourself from your competitors. Pick a lane, preferably one that is not occupied by someone else. While there are many lanes to choose from and ways to add distinction between you and your competitors, consumers often see three...