http://www.isnare.com/?s=author&a=S.+Maurer Business S. Maurer Sun, 12 Mar 2006 00:00:00 -0800 http://www.isnare.com/?aid=38661&ca=Business Competition in CRM, driven by globalization and the internet has turned things around. Customers have a variety of choices and most importantly, they have become more knowledgeable and demanding. It is no myth that they are King. With this scenario, enterprises have realized that it is not just enou...