http://www.isnare.com/?s=author&a=Salim+Omar%2C+CPA Advice Salim Omar, CPA Mon, 02 Apr 2012 00:00:00 -0700 http://www.isnare.com/?aid=788211&ca=Advice You can’t run a CPA practice in today’s world without having an effective website. That is the place where your prospects will go to see ‘the face’ of your firm, who the people behind it are and read about the experiences of others who have dealt with you. Not having an effective website that is not... Advice Salim Omar, CPA Fri, 20 Jan 2012 00:00:00 -0800 http://www.isnare.com/?aid=1273948&ca=Advice One of my mentors for the past 15 years has been Stephen Covey, author of the bestselling book The 7 Habits of Highly Effective People. His ideas were instrumental in helping me turn my practice from struggling to highly successful. One of the seven habits that Stephen identifies is “To Begin with t... Business Management Salim Omar, CPA Tue, 29 Sep 2009 00:00:00 -0700 http://www.isnare.com/?aid=416423&ca=Business+Management We talk about businesses being teams, but it’s rare that I meet an owner of a CPA business who really trusts every member of his or her “team” to do what they should do, all the time, whether the “boss” is in the office or not. Sports teams can’t work that way. When the members of any athletic team... Business Management Salim Omar, CPA Tue, 29 Sep 2009 00:00:00 -0700 http://www.isnare.com/?aid=416420&ca=Business+Management An important criterion for success as the owner/operator of a CPA practice is to see your practice as made up of systems. Like McDonald’s, like any business, an accounting practice has to manage, efficiently and consistently, a number of tasks. As the owner/founder, it’s your job to make sure syste... Marketing Salim Omar, CPA Wed, 23 Sep 2009 00:00:00 -0700 http://www.isnare.com/?aid=415861&ca=Marketing Most accounting practice websites suck. They’re passive. They say, “Here we are. We exist and we offer services, just like every other CPA.” This does nothing to differentiate your practice from your competitors, or to magnetically draw clients. But done right, your website can serve as a powerful t... Marketing Salim Omar, CPA Wed, 23 Sep 2009 00:00:00 -0700 http://www.isnare.com/?aid=415820&ca=Marketing Truth be told, you don’t have to be an award winning copywriter to create effective marketing materials for your CPA practice. I found out a number of years back that even the “pros” use templates to create ads and sales letters that get results. Before I share my template, it is important to first... Marketing Salim Omar, CPA Wed, 23 Sep 2009 00:00:00 -0700 http://www.isnare.com/?aid=415836&ca=Marketing Testimonials are one of my favorite low-cost but high-impact tools to grow my CPA practice. Getting testimonials from happy clients is an important thing to do and creates a powerful tool for marketing your accounting firm. They create believability, credibility, and a sense of security for your pro... Marketing Salim Omar, CPA Wed, 23 Sep 2009 00:00:00 -0700 http://www.isnare.com/?aid=415845&ca=Marketing In my work as a consultant helping other CPAs to market their CPA firms, one objection I hear often is “But Salim, I just barely have enough time to do the work to deliver my services to my clients. I simply can’t spare a lot of time to think about marketing.” My first answer is that if you want to... Marketing Salim Omar, CPA Wed, 23 Sep 2009 00:00:00 -0700 http://www.isnare.com/?aid=415847&ca=Marketing An essential step toward success in your CPA practice is to have a clear vision. CPA practitioners need to be dreamers to become successful. They should have the ability to dream big and envision in their mind the desired end result. The end result is some time in the future. It could be 3 years, 5... Marketing Salim Omar, CPA Mon, 27 Jul 2009 00:00:00 -0700 http://www.isnare.com/?aid=389680&ca=Marketing Pricing is critical to the success of any professional practice or business. In fact, many books and articles have been written solely on the subject of pricing. I have seen that far too many smaller CPA firms have thinner profit margins than larger firms because they tend to under-price their servi...