http://www.isnare.com/?s=author&a=Sally+Falkow Marketing Sally Falkow Tue, 29 Jul 2008 00:00:00 -0700 http://www.isnare.com/?aid=133982&ca=Marketing There is no shortage of promotional ideas and Internet marketing strategy when there is a marketing budget. However, how does one promote a business starting out with no money? Having successfully done this twice, I can attest that it can be done. This system works particularly well for a service bu... Internet Sally Falkow Thu, 10 Jul 2008 00:00:00 -0700 http://www.isnare.com/?aid=132970&ca=Internet Articles about the benefits of using RSS for content syndication are popping up all over the media. How will RSS fit into your Internet marketing strategy? RSS is Really Simple Syndication, a new online tool for promoting your information to wider audiences. Syndication is not a new idea. You often... Internet Sally Falkow Sat, 01 Mar 2008 00:00:00 -0800 http://www.isnare.com/?aid=121678&ca=Internet Even loyal newspaper readers are turning to the Net for their news and treating their newspaper as a leisure activity. Newspaper and magazine print circulation figures are down, but their online revenues are growing month by month. The tool to include in your Internet marketing strategy is optimized... Internet Sally Falkow Sat, 01 Mar 2008 00:00:00 -0800 http://www.isnare.com/?aid=122270&ca=Internet Although it should look good, the real purpose of a web site is to generate sales or leads for your product or service--anything else is a waste of your marketing budget. That should be in bold type on your Internet marketing strategy. However, there is one catch--you have to get them to your site.... Internet Sally Falkow Sat, 01 Mar 2008 00:00:00 -0800 http://www.isnare.com/?aid=122274&ca=Internet According to a recent Nielsen/Net Ratings report nearly three-quarters of active Web users are connected at home via broadband - a 15 percent increase in the last year. The report makes the point that broadband users are more than three times as likely to use RSS (Really Simple Syndication) as a del... Internet Sally Falkow Thu, 06 Dec 2007 00:00:00 -0800 http://www.isnare.com/?aid=104509&ca=Internet Google is hands down the top search engine with an estimated 50% of the search traffic. Thus the SEO (search engine optimization) actions that you do should be geared firstly to Google. This is a key point in developing an Internet marketing strategy. You must entice the search engine to find you... Marketing Sally Falkow Wed, 05 Dec 2007 00:00:00 -0800 http://www.isnare.com/?aid=100782&ca=Marketing The Internet has changed and will continue to change the way we do business. It has also created amazing marketing opportunities which should be incorporated into your Internet marketing strategy. The rules of the marketing game have changed big time. The new reality: * Over 80% of all web traffic i... Internet Sally Falkow Wed, 05 Dec 2007 00:00:00 -0800 http://www.isnare.com/?aid=100839&ca=Internet If you do a search for RSS and marketing in either Yahoo News or the blog and feed search engine Technorati, you'll very soon realize just how fast the use of RSS is growing, Here are just a few of the comments made recently in the mainstream media and blogs: 30% of marketers surveyed said that they... Internet Sally Falkow Wed, 05 Dec 2007 00:00:00 -0800 http://www.isnare.com/?aid=101154&ca=Internet Your web site is your online face to the world. It needs to be an effective internet marketing and PR tool that gets return on your investment and produces qualified leads that turn into customers. Statistics show that over 80% of websites are frustrating to use and that over 90% of corporate websit... Marketing Sally Falkow Wed, 28 Nov 2007 00:00:00 -0800 http://www.isnare.com/?aid=93224&ca=Marketing The vast majority of economically active people are Internet savvy today and are using the Net to research products and services before they buy. Your web site has to be an effective marketing and PR tool and without an Internet marketing strategy you will simply be cut out of the picture. The rules...