http://www.isnare.com/?s=author&a=Sandra+Martini Marketing Sandra Martini Wed, 05 Nov 2008 00:00:00 +0800 http://www.isnare.com/?aid=314126&ca=Marketing Repurposing – the art of doing something once and using it in other ways –is one of the most effective and efficient systems you can create within your business. Before your eyes glaze over with the thought that this is yet another article telling you to market your newsletter articles online, read... Marketing Sandra Martini Wed, 05 Nov 2008 00:00:00 +0800 http://www.isnare.com/?aid=314176&ca=Marketing We all know the importance of keeping in touch with our ideal clients and prospects via frequent AND informative content. But that doesn’t mean your articles, a.k.a. “informative content”, should be relegated to your hard drive forevermore. Article Marketing Strategy: Creating Information Products... Marketing Sandra Martini Wed, 05 Nov 2008 00:00:00 +0800 http://www.isnare.com/?aid=314180&ca=Marketing Many business owners are confused about what exactly an autoresponder is. . .and what it isn't. An autoresponder is a piece of software -- either standalone or as part of something larger like a shopping cart -- which AUTOMATICALLY sends an email, or a sequence of emails when triggered. "Triggered"... Marketing Sandra Martini Wed, 05 Nov 2008 00:00:00 +0800 http://www.isnare.com/?aid=314186&ca=Marketing I often talk about implementing systems in your business to keep everything running smoothly. Lots of people talk about systems and processes, but very few actually explain what that means. Last week, I was *out* of the office for 5-6 days recovering from surgery. During that time, systems which I i... Business Management Sandra Martini Wed, 05 Nov 2008 00:00:00 +0800 http://www.isnare.com/?aid=314191&ca=Business+Management Do you spend so much time working in your business that you never work on your business? The corporate world knows the value of taking time out for a step back, taking time to assess what is going right, what is going wrong and what just plain isn’t going anywhere. As a business owner (or as one who... Marketing Sandra Martini Tue, 26 Feb 2008 00:00:00 +0800 http://www.isnare.com/?aid=154617&ca=Marketing Do you need to get more clients? Are you trying to get your first client? Is your marketing budget equivalent to the cost of a Happy Meal? The following tips and techniques are not by any means hidden secrets, but they are some of the most overlooked ways to market a small business today. 1. Know yo... Marketing Sandra Martini Tue, 26 Feb 2008 00:00:00 +0800 http://www.isnare.com/?aid=154621&ca=Marketing Email. We use it for everything from chatting with our friends and family to corresponding with clients and sending business inquiries to helping others in online discussion forums. It’s arguably become *the* mode of modern-day communication – more so than the telephone, certainly more so than lette... Business Sandra Martini Thu, 21 Feb 2008 00:00:00 +0800 http://www.isnare.com/?aid=152478&ca=Business You’re psyched! You just landed a new client who is going to keep you busy with projects. Life is good. You love the people, you’re really enjoying the work, things are going great. Everything proceeds along smoothly for several months until that fateful month where you submit a large invoice and pa... Marketing Sandra Martini Tue, 12 Feb 2008 00:00:00 +0800 http://www.isnare.com/?aid=154622&ca=Marketing “Shotguns?” “Rifles?” “What the heck is she going on about? Too much time in the sun?” In marketing your services or widgets, what approach do you use? Do you scatter your marketing efforts over a range hoping to hit something? Or do you take careful aim, hitting the target more times than not? Shot... Marketing Sandra Martini Tue, 12 Feb 2008 00:00:00 +0800 http://www.isnare.com/?aid=154624&ca=Marketing Ask small business owners what they are afraid of most in their businesses and you typically get one of two responses: marketing and bookkeeping. We’re going to tackle just the marketing side today and leave bookkeeping for another day. It’s all too common for small business owners to avoid marketin...