http://www.isnare.com/?s=author&a=Santosh+Pania Marketing Santosh Pania Tue, 21 Mar 2006 00:00:00 +0800 http://www.isnare.com/?aid=41443&ca=Marketing From a view point of a person not involved in sales or marketing , sales and marketing are considered as one function. But the deeper you go in this field you will realize how different this two functions are and how bitter these personnel can become on each other even though they serve a common pur... Marketing Santosh Pania Tue, 21 Mar 2006 00:00:00 +0800 http://www.isnare.com/?aid=41446&ca=Marketing What is a Brand? Brand is an identification of a company and its products. It can be in the form of logo, symbol, color or just a name. This identification helps distinguish itself among its competitors. Creation of brand is not just creating a logo or byline statement or a symbol. It is the creatio...