http://www.isnare.com/?s=author&a=Scott+Smigler Internet Scott Smigler Sat, 04 Feb 2006 00:00:00 -0800 http://www.isnare.com/?aid=32203&ca=Internet If you’ve spent time researching ways to optimize your website to improve your search engine rankings, you’ve no doubt been introduced to the concept of link building. It’s one of the most effective ways to improve your rankings. The challenge is that all links are not created equal. Here is your gu... Internet Scott Smigler Fri, 18 Nov 2005 00:00:00 -0800 http://www.isnare.com/?aid=19479&ca=Internet If you are concerned that the ability of blogs to rank well in search engines may be some kind of fad, read on. 1) Both Google and Yahoo have invested in building blog search engines - Google's: http://google.com/blogsearch (in beta) - Yahoo will be launching something soon Blogs already rank well i... Marketing Scott Smigler Mon, 13 Jun 2005 00:00:00 -0700 http://www.isnare.com/?aid=3668&ca=Marketing It’s interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180° apart. The first camp believes completely in the value of pay-per-click marketing (PPC). It’s easy to understan...